Driver Acquisition Specialist/Driver Recruiter
GSM - Green SMAbout the us Green SM is a leading electric vehicle (EV) and sustainable mobility company headquartered in Vietnam, part of Vingroup — one of the largest conglomerates in the region. We are transforming urban transportation through a fully electric, fleet-owned taxi model, and are now preparing to launch operations in the US Join us in building the future of sustainable mobility — from the ground up. Position Overview We are looking for a Driver Acquisition Specialist to build and grow our driver network in the US market. This role combines driver recruitment, growth marketing, lead generation, and partnership management. You will be responsible for attracting qualified driver leads, managing acquisition channels, coordinating onboarding activities, and continuously optimizing the driver acquisition funnel to support business growth. This is a highly execution-focused role in a fast-paced startup environment where creativity, ownership, and data-driven decision-making are essential. Key Responsibilities Driver Acquisition & Lead Generation Plan and execute driver acquisition campaigns across both online and offline channels. Generate qualified driver leads through digital advertising, social media, community outreach, referral programs, and local partnerships. Identify and develop new sourcing channels to expand the driver pipeline. Collaborate with external recruitment vendors and partners to maximize acquisition performance. Recruitment & Onboarding Manage the end-to-end driver recruitment pipeline from lead generation to onboarding. Coordinate interviews, document collection, background checks, and onboarding activities. Deliver a seamless and positive candidate experience throughout the recruitment journey. Campaign & Performance Management Track and analyze acquisition metrics, including lead volume, conversion rates, onboarding rates, activation rates, and acquisition costs. Continuously optimize sourcing strategies based on campaign performance and business needs. Prepare reports and provide recommendations to improve driver acquisition efficiency. Cross-functional Collaboration Work closely with Operations, Marketing, Training, and other cross-functional teams to ensure driver readiness. Support communications with driver partners before and after onboarding. Requirements 2–5 years of experience in one or more of the following areas: Growth Marketing, Customer/Driver Acquisition, Marketplace Operations, Recruitment, Business Development, Field Marketing Experience running lead generation campaigns or managing acquisition channels is highly preferred. Experience working with recruitment agencies, vendors, community groups, or local partnerships is a strong advantage. Strong project coordination and stakeholder management skills. Comfortable working in a fast-paced startup environment with evolving priorities. Analytical mindset with the ability to interpret acquisition metrics and optimize performance. Excellent communication and execution skills.