Director, Operations
CineleaseThe Director of Operations leads rental operations across multiple branch locations in the New York region, with full accountability for operational performance, financial results, and customer service. This role oversees every facet of branch operations: rental order processing, equipment procurement, fleet logistics, new business support, and customer service. You will set and communicate regional goals and business plans, implement company policies and procedures, build strong teams, and champion a culture of safety. Working closely with Sales, Finance, and Executive Leadership, you will turn operational excellence into growth and a best-in-class experience for productions. Key Responsibilities Regional Operations Leadership Manage, plan, and oversee rental operations across multiple branch locations in the region for optimum efficiency and service. Own achievement of operational goals and financial objectives for each branch, including revenue, margin, and cost targets. Evaluate business productivity and performance using clear metrics, and lead corrective action where results fall short. Communicate departmental goals and business plans to branch teams, and translate company strategy into regional action. Fleet, Equipment & Logistics Oversee procurement of new equipment and maintain inventory levels that meet customer demand and revenue objectives. Manage regional fleet logistics, including transfers between branches, delivery and pickup, and utilization of rental assets. Ensure rental assets are maintained in excellent condition through effective maintenance, inspection, and repair programs. Partner with leadership on capital planning, fleet mix, and investment decisions for the region. Customer Service & Business Growth Support sales objectives by helping build new customer relationships with studios, production companies, and production teams. Set service standards for rental order processing and customer support, and deliver solutions to customer needs. Serve as an escalation point for key accounts and complex productions in the region. People, Policy & Safety Hire, develop, and manage performance for all direct and indirect reports, including terminations when needed. Build a strong leadership bench across branches through coaching, training, and clear accountability. Implement corporate policies and procedures to drive operational efficiency and keep costs and margins on budget. Promote a culture of safety, including safety training, a safe work environment, regulatory compliance, and proper PPE. Required Bachelor’s degree in Business Administration, Operations Management, or a related field, or equivalent professional experience. 10+ years of experience in rental, equipment, logistics, or service operations, including 5+ years managing multiple locations or a region. Proven record of meeting operational and financial targets, including P&L, budget, and margin accountability. Experience with equipment procurement, inventory management, fleet utilization, and asset maintenance. Strong people leadership, including hiring, coaching, performance management, and building management teams. Working knowledge of safety programs, OSHA requirements, and safe work practices. Proficiency with rental management, ERP, or inventory systems, and comfort using data to run the business. Excellent communication, problem-solving, and customer service skills. Preferred Experience in film and television production, lighting and grip, studio operations, or entertainment equipment rental. Familiarity with the New York production market and its studios, vendors, and crews. Experience with union labor environments and collective bargaining agreements. Experience opening, integrating, or turning around branch locations.