DIRECTOR OF SALES, NON-COMMERCIAL (EAST)

COMPANY OVERVIEW Sunny Sky Products is a privately held, Houston-based producer of frozen, cold, hot, and enhancer beverage solutions for foodservice, hospitality, healthcare, education, military, and convenience, with manufacturing facilities across the United States and private-label, co-manufactured, and custom programs. POSITION OVERVIEW The Director of Sales, Non-Commercial leads the East region of the Non-Commercial channel and is accountable for its revenue, volume, and profitability. The role leads, coaches, and develops a team of Regional Sales Managers while personally owning the East’s GPO and Managed Service Partner relationships at the corporate and regional level. As a top growth engine in our plan to double the business by 2031, the charge is to scale beyond healthcare: stand up Education, grow Business & Industry and Lodging & Entertainment, and build Aramark, Compass, and Sodexo into meaningful partnerships. The successful candidate is a player-coach who wins at the contract level and converts those agreements into operator-level placements and pull-through. CHANNELS COVERED Channel Segments What this role drives Healthcare & Senior Living Acute care, health systems, senior living, long-term care Defend and grow our strongest base; recover at-risk accounts at the corporate level Business & Industry Corporate dining, workplace refreshment, office and manufacturing campuses Expand through contract feeders and self-operated corporate accounts Education K-12 school districts, College & University Build the segment from the ground up through MSP, GPO, and district wins Lodging & Entertainment Hotels and resorts, arenas, casinos, stadiums, convention centers, recreation venues Build the segment across self-operated and contract-managed venues KEY CUSTOMERS AND PARTNERS Partner type Key accounts Role of the Director GPOs Premier, Vizient Secure and expand contract positions; drive member adoption, compliance, and renewals Managed Service Partners Foodbuy / Compass Group, Sodexo, Aramark Build multi-level relationships; win program and menu placement across sectors Hospitality Procurement Avendra Win and grow hotel, resort, casinos and venue portfolios Operators & Distribution Health systems, districts, universities, venues; broadline partners Convert contract access into placements, equipment installs, stocking, and volume KEY RESPONSIBILITIES Channel Leadership and Strategy Own and grow the East region across all four segments, with direct accountability for revenue, volume, and margin targets. Build and execute the regional sales plan with the Executive Director: segment priorities, target accounts, and territory coverage. Lead the stand-up of Education and build-out of Lodging & Entertainment through first contract wins. Represent the channel in planning with Marketing, R&D, Operations, Finance, Equipment, and Sales Support. GPO and Managed Service Partner Management Own relationships with Premier, Vizient, Foodbuy/Compass, Sodexo, Aramark, and Avendra with an engage, embed, expand plan. Lead bids, RFPs, renewals, and pricing negotiations that protect margin; coordinate rebates and fees with Finance. Drive contract compliance and unit adoption, and lead quarterly business reviews against a shared scorecard. People Leadership Lead, coach, and develop Regional Sales Managers; own hiring, onboarding, performance management, and succession. Set territories, quotas, and account assignments; run weekly one-on-ones, pipeline reviews, deal coaching, and ride-alongs. Forecasting, Pipeline, and Business Development Own the regional forecast to support S&OP; enforce Salesforce discipline and report results in Power BI. Monitor at-risk accounts and lead recovery plans; manage the regional expense budget, including travel, samples, and trade spend. Personally lead the largest opportunities; deliver proposals and demos; represent the company at GPO, MSP, and industry events. CORE COMPETENCIES People Management What it loo…

View the full posting and apply