DIRECTOR OF PROGRAMMATIC MEDIA BUYER (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
Gray TelevisionSr. Programmatic Media Buyer
Gray Digital Media is seeking a dynamic and results oriented Sr. Programmatic Media Buyer to join our innovative team. In this role, you'll leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results, manage budgets and bid strategies to maximize performance. This will also provide internal and client facing ins
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ights on digital campaign performance and reporting. This is a remote position.
Duties/Responsibilities include, but are not limited to:
• Extensive Knowledge of campaign builds in The Trade Desk and other DSPs using effective media buying strategies and oversee the day to day execution and optimizations
• Drive new ideas and execution to improve performance of campaigns, including account structure, bidding strategy, ad format and audience targeting
• Ensure campaigns KPIs are met and within budget requirements, tracking costs and ROI
• Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities
• Displays excellent communication and can prioritize tasks in a high volume environment
• Ability to both pace and optimize on a daily basis
• Helps team members with troubleshooting and communication
• Other Duties as assigned
Qualifications/Requirements:
• 3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel and gaming
• The Trade Desk Edge Academy is preferred along with experience in Kokai
• Demonstrated ability to create analyses that move beyond an explanation of "What happened" to "why it happened" and then to "what should be done"
• Excel power user (pivot tables, VLOOKUP, index match, charts, etc.)
• Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
• Team Player - Thrives in a high-volume, fast-paced environment
• Ability to meet multiple deadlines in a deadline-driven environment
Why Join Us: Join a growing digital media organization where you will have the opportunity to shape the future of programmatic advertising. This role offers the ability to lead a talented team, influence product strategy, work with cutting-edge advertising technology, and make a measurable impact on business growth.
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.