Director of Merchandising

Description: More than a decade ago, Ledge introduced America to the first-in pool chaise and modern design forward furniture for a more compelling outdoor living experience. Today the award-winning brand is recognized as the in-pool and poolside leader, adopted by discerning homeowners and five star resort and residential properties around the world. Our continued success is very much a consequence of our team members, the Ledge culture of collaboration and innovation, and our unwavering belief in the importance of design distinction in everything we do. Job Overview: At Ledge, we believe great merchandising is about understanding our customers better than anyone else. The Director of Merchandising is responsible for maximizing the commercial performance of Ledge's product portfolio across all sales channels. This role owns assortment strategy, pricing, promotions, merchandising, and product performance to ensure we offer the right products, at the right price, to the right customer while driving profitable growth. This is a highly collaborative, hands-on leadership role that partners daily with Marketing, Product Development, Finance, Supply Chain, Sales, Operations, and Customer Experience to make fast, data-informed commercial decisions. Success in this role requires equal parts merchant instinct, analytical thinking, financial acumen, and customer obsession. As a member of the Executive Leadership Team, this leader reports directly to the president and helps shape company strategy while remaining deeply involved in the day-to-day commercial performance of the business. Key Responsibilities: 1. Commercial Performance Own the commercial success of Ledge's product portfolio across all sales channels. Continuously evaluate product performance and make assortment, pricing, promotional, and merchandising decisions that improve profitable growth. Identify opportunities to increase revenue, contribution margin, and customer conversion. Develop merchandising strategies that align with customer demand and company objectives. Monitor competitive trends and recommend actions that strengthen Ledge's market position. 2. Assortment Strategy Develop and maintain a disciplined assortment strategy that balances customer choice with operational simplicity. Evaluate product performance to determine which products to launch, expand, reposition, discontinue, or replace. Partner with Product Development to prioritize future innovation based on customer insights and commercial opportunity. Improve product lifecycle management from introduction through end-of-life. Continuously simplify assortment while maximizing revenue and profitability. 3. Pricing and Promotions Own pricing strategy across the business. Develop pricing recommendations that balance customer value, competitive positioning, and contribution margin. Lead promotional planning and promotional investment decisions. Evaluate pricing elasticity and promotional effectiveness through testing and financial analysis. Ensure promotional activity supports long-term profitability, not just short-term sales. 4. Customer First Merchandising Champion a customer-first merchandising philosophy throughout the organization. Use customer insights, purchasing behavior, market trends, and analytics to guide merchandising decisions. Partner with Marketing to improve product visibility, product storytelling, and digital merchandising. Recommend products that deserve greater visibility, promotional support, or merchandising investment. Improve the customer shopping experience across every channel. 5. Cross-Functional Leadership Partner closely with Product Development, Marketing, Supply Chain, Finance, Sales, Operations, and Customer Experience to execute commercial priorities. Break down organizational silos and create alignment around shared business objectives. Influence without authority and build strong partnerships across the organization. Participate as an active member of the Executive Leadership…

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