Director of Marketing ATS Software

About ATS Software For over 50 years, ATS Software has been a trusted leader transforming how the construction industry designs, specifies, and quotes products. Our cloud-based platform—including tools like ATS SpecTool , AutoQuote , PIM Tool , and Visual Spec Builder —connects manufacturers, architects, engineers, wholesalers, and independent reps to streamline specifications and drive project sales across North America. Job Summary We are seeking an experienced, growth-oriented Director of Marketing to lead our marketing vision, brand positioning, and demand generation strategies. Reporting directly to executive leadership, you will design and execute scalable B2B marketing initiatives that expand our market share among manufacturers, building product reps, wholesalers, and design professionals. In this role, you will lead a multi-disciplinary approach covering digital marketing, product marketing, content strategy, sales enablement, and field marketing to accelerate user adoption and customer acquisition across our software suite. Key ResponsibilitiesStrategic Leadership & Brand Positioning Develop and execute the overarching marketing strategy aligned with ATS Software’s business goals and revenue targets. Elevate company positioning and message across diverse target personas (Architects/Engineers, Building Product Manufacturers, Distributors, and Sales Reps). Serve as an internal thought leader and maintain a pulse on construction technology (ConTech), B2B SaaS trends, and BIM/specification workflows. Demand Generation & User Acquisition Build and scale multi-channel lead generation campaigns across organic search, paid media, LinkedIn, industry associations, and email marketing. Optimize funnel conversion metrics from awareness and free tool registration to active customer usage and enterprise subscription. Partner with Sales and Business Development teams to establish cohesive Account-Based Marketing (ABM) strategies for target enterprise accounts. Product Marketing & Sales Enablement Own value proposition messaging, launch strategies, and go-to-market execution for new products and platform feature releases (SpecTool, AutoQuote, CPQ, PIM, etc.). Develop impactful sales enablement assets, including case studies, product spec sheets, white papers, demo videos, and webinar content. Leverage customer insights and market research to continuously refine positioning against competitors and traditional analog workflows. Performance & Marketing Analytics Establish key performance indicators (KPIs) to measure campaign ROI, customer acquisition cost (CAC), lead quality, and platform engagement. Manage and optimize the marketing tech stack (CRM, marketing automation, web analytics, and SEO tools). Provide regular performance reporting and actionable growth insights to executive leadership. Team & Partner Management Mentor, manage, and scale the internal marketing team and external agency partners (design, copy, SEO, media buying). Coordinate co-marketing and partner campaigns with building product manufacturers, trade shows, and industry associations. Qualifications & Requirements Experience: 8+ years of B2B marketing experience, with at least 3+ years in a senior leadership role within SaaS, Software, or Construction Technology (ConTech). Domain Knowledge: Strong understanding of multi-stakeholder B2B ecosystems; familiarity with the commercial construction, architectural specification, or manufacturing supply chain is highly preferred. Track Record: Proven success building data-driven B2B demand generation programs that deliver measurable pipeline growth and user acquisition. Product Marketing Expertise: Demonstrated capability in launching complex tech platforms and translating technical features into business outcomes. Tech-Savvy: Expertise with modern CRM systems, marketing automation platforms (e.g., HubSpot, Salesforce, Pardot), Google Analytics, and ABM platforms. HubSpot expertise required. Communication…

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