Director of Demand Planning

We're looking for a builder. Spindrift is growing fast, and we are seeking an experienced, strategic demand planning leader to join our Supply Chain Leadership Team as Director of Demand Planning. This is a rare opportunity to design and stand up Spindrift's demand planning function from the ground up - defining the processes, tools, capabilities, and governance that will turn market and customer insight into a single, trusted view of demand for the entire business. This is a senior, hands-on leadership role for someone who wants to build. The Director of Demand Planning will own the demand side of our Sales & Operations Planning (S&OP) process and serve as the connective tissue between Sales, Marketing, Finance, Innovation, and Operations. This leader will bring the voice of our customers and consumers into supply chain decision-making - and the voice of supply chain into commercial planning - driving forecast accuracy, service, inventory health, and margin. If you are energized by a blank page, a high-growth brand, and the chance to leave a lasting mark on how a company plans, this is your role. Responsibilities Function Build & Strategy Design and stand up Spindrift's demand planning function from the ground up, defining its vision, multi-year roadmap, operating model, and roles and responsibilities Serve as a senior leader within the supply chain organization, contributing to overall supply chain strategy, priorities, and cross-functional alignment Operate as a hands-on individual contributor at launch - personally building and owning the forecast - while defining the talent plan and organization design needed to scale the function over time Establish demand planning as a trusted strategic partner to the business, shaping how Spindrift sees, plans for, and responds to demand Demand Planning & S&OP Process Design Design and lead the monthly demand review as a foundational step of Spindrift's S&OP cycle, delivering a consensus, unconstrained demand plan aligned across Sales, Marketing, and Finance Build and own the SKU-level forecast by customer and channel across short-, mid-, and long-range horizons, including baseline, promotional, and new-item volume Analyze historical sales trends, sell-in vs. sell-out, distribution and store counts, and rate of sale to understand demand drivers and evaluate forecast results Partner with Marketing and Innovation to build accurate new item and launch forecasts, and with Sales to incorporate customer programs, promotions, and distribution changes Lead the demand inputs to the annual operating plan (Y+1 volume during budget season) and long-range plans, reconciling the demand plan with financial targets Establish a weekly demand sensing cadence to monitor near-term performance, flag risks and opportunities, and adjust quickly Define allocation guidelines and lead allocation across customers when inventory is constrained Develop the SKU classification framework (ABC portfolio segmentation) and partner with Supply Planning to define the associated inventory strategy, including service level and safety stock targets by segment Cross-Functional Leadership & Influence Build strong partnerships with Sales, Revenue Management, Marketing, Finance, and Innovation, serving as the single voice of demand for the organization Drive consensus across functions - facilitating trade-off conversations, constructively challenging assumptions, and aligning the business on one number Present demand plans, risks, opportunities, and scenarios to the executive team, translating complex data into clear, actionable recommendations Partner with Sales to collaborate with key retail partners on forecasts, promotions, and data sharing Partner closely with Supply Planning to translate the demand plan into supply, production, and inventory strategies that balance service, cost, and working capital Planning Transformation, Tools & Analytics Define requirements for, select, and implement the demand planning system and stat…

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