Director, Marketing Planning & Integration
Cooper's Hawk Winery & RestaurantsReady to be part of something extraordinary? At Cooper’s Hawk, connection is at the heart of everything we do, and we’re looking for passionate people to join us. When you become part of our team, you step into a collaborative, supportive culture built on Uncompromising Hospitality, where standards and genuine care come together to create something truly unforgettable. As we continue our exciting journey, you’ll help us deliver unforgettable experiences to our Wine Club Members and the entire Cooper’s Hawk community. Join us, and let’s turn moments into lasting memories. The Director, Marketing Planning & Integration is the connective layer between marketing strategy, planning, and execution. This role partners with Marketing to operationalize and translate approved enterprise and marketing priorities into an integrated marketing plan, establishes the operating cadence that keeps teams aligned against that plan, and drives the structure, visibility, and accountability required to move initiatives from strategy through execution—ultimately helping Marketing deliver stronger business and guest outcomes. Working across Brand, Creative, Digital, Loyalty/CRM, Social, PR, Marketing Data & Analytics, and Member & Guest Services, this role connects priorities across teams, surfaces dependencies and competing demands, clarifies decisions and handoffs, and removes barriers that can slow progress or compromise results. The Director creates shared visibility into the marketing plan and helps ensure teams have the information, forums, tools, and cross-functional connections needed to execute effectively. The Director also serves as a critical bridge between Marketing and Enterprise Strategy, Innovation, Culinary, Operations, Finance, Supply Chain, and IT—connecting the right partners at the right time and helping ensure marketing initiatives are aligned with broader business priorities, operationally ready for execution, and positioned for the strongest possible outcome. Marketing retains accountability for marketing strategy, brand and campaign strategy, priorities, audience and messaging decisions, creative and channel decisions, execution, and business results. This role is accountable for creating the conditions that help Marketing perform at its best and achieve the best possible results—stewarding integrated planning, accelerating alignment, creating transparency, removing obstacles, and helping teams continuously optimize how work gets done. This role operates at the portfolio/program level, establishing the overarching structure within which Marketing project managers and functional teams execute individual workstreams. How You Will Succeed: Integrated Marketing Planning & Operating Cadence Partner with Marketing leadership to translate and operationalize approved enterprise and marketing priorities into a cohesive annual and quarterly marketing plan. Steward the integrated marketing planning process and master calendar, ensuring shared visibility across campaigns, promotions, menu marketing, loyalty/CRM, digital, social, PR, and other guest-facing initiatives. Establish and facilitate a disciplined marketing planning cadence across annual, quarterly, monthly, and weekly horizons. Keep intended business and guest outcomes at the center of integrated planning, helping ensure priorities, resources, timing, and cross-functional efforts are aligned to the initiatives with the greatest potential impact. Create transparency into approved priorities, campaign objectives, audiences, timing, deliverables, dependencies, resources, and key decisions, while maintaining clear accountability with the appropriate marketing owners for strategic and functional decisions. Surface gaps, conflicts, competing priorities, and dependencies early and bring the appropriate leaders and partners together to resolve them. Help maintain momentum against agreed priorities by identifying barriers, clarifying next s…