Director Customer Planning

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. #LI-VB1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $151,300 - $211,800 Annual Bonus Eligibility Comprehensive Benefits Package 401k & Company Match The posted salary range reflects the range the Company reasonably expects to pay for this position. Actual starting salary will be determined based on internal pay equity to promote consistency and fairness across comparable roles, while also considering the candidate’s relevant experience and qualifications. Position Summary: At Bimbo Bakeries USA, Revenue Growth Management is a critical competitive advantage that enables sustainable, profitable growth. The Director, RGM - Trade Investment & Promotional Strategy will lead trade investment strategy, promotional planning, and performance management for an assigned geographic region. Reporting to the Senior Director, RGM - Trade Investment & Promotional Strategy, this leader will translate national strategies, targets, and investment guardrails into actionable regional and customer plans. The role will own regional trade investment performance, including the management and optimization of on-invoice and off-invoice discounts. This leader will serve as the primary RGM partner to Regional Sales leadership and will work closely with Finance, Marketing, Category Management, Demand Planning, and the broader RGM team. The successful candidate will combine commercial and financial acumen with strong customer planning capabilities to improve promotional effectiveness, investment productivity, and profitable regional growth. ROLE MANDATE Own trade investment strategy, promotional planning, and performance for an assigned region by translating national direction into customer-level plans, managing the regional trade budget, and driving a closed-loop process to plan, execute, measure, learn, and continuously improve. Key Responsibilities: Own Regional Trade Investment Strategy & Performance Own trade investment strategy, priorities, and performance for an assigned region within the national framework established by the Senior Director. Translate enterprise promotional strategies, investment principles, targets, and guardrails into regional customer plans and operating priorities. Ensure regional trade investments align with brand roles, portfolio priorities, customer strategies, and revenue and margin objectives. Serve as the regional expert on trade investment effectiveness, promotional economics, and performance improvement. Lead Regional Budget Management & Governance Own the regional trade budget, including allocation, commitments, forecasts, accruals, variances, and delivery against financial targets. Manage and optimize the regional mix of on-invoice and off-invoice discounts based on customer economics, financial impact, and execution requirements. Apply national governance standards, authorization levels, and controls, escalating material risks and exceptions when required. Create transparency to planned, committed, and actual spending and lead timely corrective actions when performance is off track. Develop Customer Promotional Strategies & Plans Partner with Regional Sales and customer teams to develop customer-specific promotional strategies and annual plans. Optimize promotional calendars, event selection…

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