Director Category Management

Director Category Management Date: Oct 16, 2026 Location: Remote, CO, US Summary Daily Harvest built one of the most loyal followings in food, a decade of frozen fruit and vegetable-forward innovation and millions of DTC customers who have trusted the brand in their freezer every week. In 2025, Chobani acquired Daily Harvest, pairing that consumer love with real infrastructure: supply chain scale, innovation prowess, and capital. We have an exciting, all-new innovation pipeline ready to fuel our growth and are building our Retail team to drive a major expansion. This is a high-impact, high-visibility role that will drive how Daily Harvest shows up in Retail across products, categories and retailers. The Director of Category Management and Commercialization will be a strategic, analytically driven contributor who owns category management and commercialization support across our retail business. This role is the connective force between data and decision-making, translating market insights, pricing dynamics, and shopper behavior into winning strategies that drive business growth. Responsibilities Category Management Own the category management function for Daily Harvest, ensuring we make strategic decisions around our products and that we show up as a valued category partner to our retailers. Build and maintain robust sales and category reporting and performance measurement materials and routines Develop actionable insights from syndicated data and retailer-specific POS data to inform business and retailer strategy Serve as the internal category expert, identifying white space, competitive pressures, and trend-driven opportunities Leverage syndicated and retailer platforms to identify actionable insights around shopper demos and purchasing behavior Partner with the cross-functional Daily Harvest team to identify and build the innovation story: how new products fit within the category context and drive incremental growth for the retailer Partner with cross-functional team, data providers and insights platforms to drive custom research and insights studies Sales Planning & Customer Presentations: Be the analytical engine behind winning customer presentations, turning data into compelling selling stories Build best-in-class retailer presentations, making the case for Daily Harvest with data and insights, and clear stewardship of Daily Harvest’s brand differentiators Partner with the Sales team to understand each retailer's priorities and tailor materials to their specific KPIs and retailer priorities Create repeatable sales planning tools and templates that improve the team's efficiency and consistency across customer touchpoints Commercialization and GTM Support: Own assortment strategy, recommending the right product mix by retailer and channel to maximize performance and minimize cannibalization Pricing, trade & Promotion: o Conduct price and pack architecture analysis across channels and customers, identifying optimal pack sizes and price points o Analyze competitive pricing and shelf dynamics to inform positioning recommendations and flag risks to the business o Lead price elasticity analysis and drive pricing architecture frameworks and recommendations o Support the analysis of trade promotion effectiveness across accounts and programs, evaluating ROI, volume lift, and efficiency to inform future investment decisions o Support the development of promotional pricing strategy by customer and channel Shopper Marketing: o Partner with Brand Director and lead shopper marketing program strategy and oversight, developing programs that convert shoppers into DH buyers o Complement the retail media team’s efforts with shopper marketing strategies that work across the full path to purchase (this role does not manage retail media directly) Requirements About Us Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a hea…

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