Digital Media Planner/Buyer

Digital Media Planner/Buyer San Diego, CAFull-Time | In-Office InnoVision Marketing Group is looking for an experienced Digital Media Planner/Buyer who understands that great media isn’t simply about buying impressions. It’s about putting the right message in front of the right audience, in the right place, at the right time, and continually optimizing performance to make every media dollar work harder. This is a hands-on position within our Media team. We’re looking for someone who can help develop the strategy, build the plan, execute the buy, monitor performance, optimize campaigns and clearly communicate what the data is telling us. WHAT YOU’LL DO Develop strategic digital media plans based on client objectives, audiences, budgets and KPIs. Personally execute and manage digital media buys across platforms including Google Ads, YouTube, Meta, programmatic display/video, CTV/OTT, streaming audio and other emerging digital channels. Evaluate media opportunities and recommend the appropriate channel mix, targeting strategy and budget allocation. Build audience strategies using demographic, behavioral, contextual, geographic, retargeting and firstparty data. Manage campaign setup, trafficking, targeting, pacing and optimization. Monitor campaigns daily and proactively make adjustments to improve performance. Manage budgets and ensure campaigns pace accurately throughout the flight. Analyze campaign performance against established KPIs and identify actionable opportunities for improvement. Manage programmatic campaigns through DSPs and work with digital media vendors when appropriate. Maintain expertise in changing platform capabilities, targeting technologies, privacy requirements and emerging media opportunities. Coordinate creative specifications, assets, tracking requirements and launch deadlines. Ensure conversion tracking, pixels and other measurement tools are implemented correctly in collaboration with our Digital and Web teams. Develop postcampaign analyses and clearly explain what happened, why it happened and what we should do next. Collaborate with Account Service, Creative, Digital, Social Media, Analytics and other InnoVision teams to ensure paid media works as part of a larger integrated strategy. Maintain accurate campaign documentation, budgets, reporting and billing information. The scope is consistent with current agency Planner/Buyer positions, which increasingly require handson Google/Meta buying, programmatic, CTV, analytics, conversion tracking, pacing and optimization rather than simply negotiating placements. WHAT WE’RE LOOKING FOR 3+ years of handson digital media planning and buying experience. Agency experience strongly preferred. Experience working with categories relevant to InnoVision’s client portfolio is highly preferred. Demonstrated handson experience with Google Ads and Meta Ads Manager. Experience buying programmatic display/video through DSPs. Experience with CTV/OTT and streaming media. Strong understanding of paid search, paid social, display, video and digital audience targeting. Experience managing meaningful client media budgets. Strong knowledge of campaign optimization, pacing, attribution and performance measurement. Experience with GA4, Google Tag Manager and conversion tracking. Strong Excel skills and comfort working with substantial amounts of campaign data. Ability to translate data into recommendations rather than simply reporting numbers. Excellent organizational skills and meticulous attention to detail. Ability to manage multiple clients, campaigns, budgets and deadlines simultaneously. Strong written and verbal communication skills. Bachelor’s degree in Marketing, Advertising, Communications, Business or a related field preferred. WHO WILL THRIVE HERE You don’t “set it and forget it.” You want to know what’s working, what’s not working and why. You notice when a campaign isn’t pacing correctly bef…

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