Digital Media Buyer & Strategist

Davis Ad Agency | Virginia Beach, VA (On-Site, Full-Time) ABOUT DAVIS: We’re a full-service advertising agency in Virginia Beach that partners with some of the region’s most recognized and successful businesses to build brands, solve challenges and create work that’s undeniable. THE ROLE Davis Ad Agency is looking for a Digital Media Buyer & Strategist to join our team in Virginia Beach. We believe great advertising should be hard to ignore and even harder to forget. We call it Undeniable. It’s the standard we bring to the work we create, the strategies behind it and the results we deliver for our clients. As part of our media team, you’ll combine smart strategy, hands-on campaign management and data-driven optimization to create work that performs. You’ll work across a diverse mix of clients, including some of the region’s most recognizable brands and organizations. WHAT YOU’LL DO As a Digital Media Buyer & Strategist, you’ll help shape how and where our clients connect with their target audiences – from developing media strategies and plans to launching, managing and optimizing campaigns. You’ll work across paid search, YouTube, programmatic display and video, using data and performance insights to continually improve campaign performance. You’ll also collaborate closely with our media, creative, social and account teams to connect media strategy to the bigger picture – our clients’ goals, audiences, creative and overall marketing strategy. YOU’LL BE RESPONSIBLE FOR Developing digital media recommendations, channel strategies and budget allocations based on client goals, audiences and performance data Planning, launching and managing campaigns across Google Ads, YouTube, programmatic display and video, and other digital channels Monitoring and optimizing campaigns to improve performance and maximize client budgets Analyzing campaign and website data to identify trends, opportunities and actionable insights Managing tracking and measurement to ensure campaigns are set up to capture the right conversions Building clear, meaningful reports that go beyond the numbers to explain what’s working, what isn’t and what we should do next Staying current on new platforms, tools, technology and changes across the digital advertising landscape WHAT WE’RE LOOKING FOR 3+ years managing digital advertising campaigns Hands-on experience with Google Ads, including Search, Display and YouTube Knowledge of programmatic display and video platforms Ability to build and manage reporting in Looker Studio Strong analytical skills and the ability to turn data into actionable insights Organizational and problem-solving skills Ability to take ownership of your work while collaborating effectively as part of a team WOULD BE AWESOME IF… You have an understanding of GA4, Google Tag Manager and conversion tracking You have familiarity with Google Merchant Center, Meta Commerce Manager and Local Services Ads You’ve managed paid social campaigns across platforms like Meta, LinkedIn, TikTok and Reddit You’ve worked at an agency BENEFITS Davis offers competitive compensation and benefits, including generous paid time off from your first year with the agency. Competitive salary to match your experience 15 days of paid vacation in your first year Your birthday off Paid holidays 401(k) with company match Health and dental insurance BE UNDENIABLE Davis is a full-service, independent advertising agency that has been creating work across the region for 50 years. We’re a team of creative thinkers, strategists, media experts, developers, producers and problem-solvers who care about doing exceptional work and delivering results for our clients. We’re always learning, testing and evolving as the advertising landscape changes. We’re looking for someone who brings that same curiosity – someone who wants to understand what’s working, figure out what could work better and help turn smart strategy into Undeniable results. Salary based on experience level, range: $55,000-$85,0…

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