Digital Media Buyer – SEM/Paid Search
EXACTA | BORN FROM MEDIACompany Description
Exacta Media is an omni-channel performance marketing agency that helps brands connect with audiences and drive measurable growth. With over two decades of experience in strategy, media planning and buying, data measurement, and analytics, the team supports mid-market and startup brands across healthcare, education, e-commerce, and insurance. The agency specializes in building
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, launching, and optimizing cross-platform performance campaigns supported by advanced attribution models to meet and exceed client business goals. As a digital-first agency, EXACTA is highly skilled in Paid Search, Paid Social, CTV, Video, Programmatic Display, Email CRM, and traditional media. The organization is focused on delivering outcomes that create meaningful results for clients seeking to grow their businesses.
Position Overview
We are seeking a results-driven Digital Media Buyer with strong experience in Search Engine Marketing (SEM) and paid search, particularly Google Ads. This role is ideal for someone who enjoys working in a fast-paced agency environment, managing multiple client campaigns and using data to continually improve performance.
The Digital Media Buyer will be responsible for the day-to-day management, optimization and reporting of paid media campaigns, with a primary focus on Google Ads. Experience with additional digital platforms, including Meta, YouTube and programmatic media, is a plus.
The ideal candidate has at least 2–3 years of hands-on paid search experience, understands how to manage campaigns toward lead generation and conversion goals, and is comfortable analyzing performance and making strategic recommendations.
Key Responsibilities
· Plan, build, manage and optimize paid search campaigns across Google Ads
· Manage multiple client accounts, campaigns and budgets simultaneously
· Conduct keyword research and develop effective keyword, match-type and negative keyword strategies
· Create and test ad copy, campaign structures, audiences and bidding strategies
· Monitor campaign performance and optimize toward KPIs including conversions, CPL, CPA, conversion rate and ROAS
· Manage Search, Performance Max, Demand Gen, YouTube and other Google campaign types as appropriate
· Analyze search terms, audience behavior, competitive activity and performance trends to identify opportunities
· Monitor pacing and ensure client media budgets are managed effectively
· Work with account, creative and web teams to ensure alignment between advertising, messaging and landing pages
· Assist with conversion tracking, Google Tag Manager, GA4 and troubleshooting campaign measurement
· Develop recurring client reports and translate campaign data into clear insights and actionable recommendations
· Stay current on Google Ads platform changes, AI-driven campaign capabilities, privacy changes and emerging digital advertising trends
· Support paid social and other digital media campaigns as needed
Qualifications
· Minimum 2–3 years of hands-on SEM/paid search experience, preferably in an agency environment
· Strong working knowledge of Google Ads
· Experience with Microsoft Advertising/Bing Ads a plus
· Experience managing lead-generation campaigns and optimizing toward CPL/CPA goals
· Strong understanding of keyword strategy, bidding, audience targeting and conversion optimization
· Familiarity with GA4, Google Tag Manager and conversion tracking
· Strong analytical skills with the ability to interpret campaign data and identify actionable insights
· Proficiency with Excel and/or Google Sheets
· Excellent organizational skills and attention to detail
· Ability to manage multiple accounts, priorities and deadlines in a fast-paced environment
· Strong written and verbal communication skills
· Google Ads certifications preferred
Additional Experience That's A Plus
Experience with Meta Ads, YouTube, Performance Max, Demand Gen, programmatic/CTV or other digital media platforms is a plus. Familiarity with CRM integrations, en