Digital Media Buyer - Corebridge Direct

Who We Are At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow. We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life: We are stronger as one: We collaborate across the enterprise, scale what works and act decisively for our customers and partners. We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders. We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future. We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work. About The Role Your contribution to Corebridge Direct Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow existing and new media campaigns. This role is accountable for driving new lead acquisition and written premium across multiple digital media channels, with an emphasis on social media, as well as opportunities across email marketing, paid search, vertical ad listings, and emerging media channels. The Digital Media Buyer is responsible for the planning, execution, buying, optimization, performance analysis, creative collaboration, and vendor management of assigned campaigns. As a key member of the in-house marketing department, the Digital Media Buyer will collaborate with the media team to achieve weekly, monthly, and annual performance goals. The Digital Media Buyer will also collaborate on creative concepts, steward the creative development process through completion, and support the management of creative assets. The ideal candidate is inquisitive, innovative, creative, competitive, and motivated to continuously improve campaign performance and deliver strong results and return on investment. Responsibilities Execute and optimize digital media campaigns designed to drive quality leads, written premium, and established performance goals. Drive written premium and profitability growth across assigned media channels and campaigns. Manage campaign budgets and pacing to align investment with media strategy, lead targets, and performance goals. Manage paid social campaigns, including campaign setup, audience targeting, creative and copy testing, budget pacing, performance optimization, and reporting. Support the creation and management of social media pages and coordinate timely, compliance-approved responses to consumer comments, as needed. Identify and test new media partners, platforms, audiences, campaign strategies, and opportunities to expand quality lead volume and improve performance. Negotiate rates and buying terms across applicable media models, including cost-per-click and cost-per-lead, to maximize campaign performance and efficiency. Continuously analyze campaign performance and use data-driven judgment to make short- and long-term optimizations that improve lead volume, efficiency, and overall campaign performance. Provide routine reporting to the Director of Media and Marketing on campaign performance, optimization insights, challenges, opportunities, and pacing trends. Share campaign learnings, successes, challenges, and test results with the media team to identify opportunities that can be applied across media channels, audience strategies, and creative messaging. Conduct ongoing monitoring of website domains, email creative, and opt-out suppression lists to ensure vendor compliance with corporate brand and CAN-SPAM guidelines. Collaborate with legal, compliance and corporate marketing teams to ensure that campaign creative messaging, landing pages and social media content adheres to compliance and brand standards. Collaborate with Procurement and Legal on vendor onboarding, including coordination of contract development…

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