Digital Media Buyer

Job Summary M2 The Agency is looking for an experienced Digital Media Buyer to plan, execute, optimize, and report on paid digital campaigns across programmatic, paid social, paid search/PPC, display, video, and CTV/OTT . Many of our clients operate in highly regulated industries, including financial services, fintech, healthcare, and medical , so we're especially interested in someone who understands how to drive strong media performance while navigating compliance requirements, platform restrictions, privacy considerations, and targeting limitations. This is a hands-on media buying role . We're looking for someone who doesn't just develop the plan—you know how to get into the platforms, build campaigns, monitor performance, optimize, troubleshoot, and make the media work harder. Responsibilities Plan, book, build, and manage paid digital campaigns across programmatic, paid social, PPC/search, display, video, and CTV/OTT. Develop media plans based on client goals, audiences, budgets, markets, and KPIs. Manage campaign budgets, pacing, targeting, bids, placements, keywords, and flight dates. Continuously monitor and optimize campaigns to improve performance. Navigate advertising and targeting restrictions for regulated industries and identify effective alternatives within those guardrails. Analyze campaign performance and turn data into actionable recommendations. Prepare clear, accurate reporting that explains what happened, why it happened, and what we should do next . Work with account, creative, and strategy teams to improve campaign performance. Help ensure tracking, pixels/tags, UTMs, conversion events, and campaign setup are accurate. Stay current on digital advertising platforms, policies, privacy changes, targeting capabilities, and emerging opportunities. Qualifications 3+ years of hands-on digital media buying experience ; agency experience preferred. Strong experience with programmatic, paid social, and paid search/PPC . Experience with Google Ads, Meta Ads Manager, and programmatic/DSP platforms. Experience with LinkedIn, YouTube, Reddit, Pinterest, CTV/OTT, or similar platforms is a plus. Experience advertising for financial services, fintech, banking, credit unions, healthcare, medical, insurance, or other regulated industries strongly preferred . Understanding of platform advertising policies, targeting restrictions, privacy considerations, and compliance requirements. Strong knowledge of digital media KPIs, optimization, conversion tracking, GA4, UTMs, and attribution. Strong analytical, organizational, and communication skills. Exceptional attention to detail and the ability to manage multiple clients, campaigns, budgets, and deadlines. Job Type: Full-time Benefits: 401(k) 401(k) matching Dental insurance Health insurance Health savings account Paid time off Vision insurance Education: Bachelor's (Preferred) Experience: Media Planning: 1 year (Preferred) Marketing: 1 year (Preferred) Work Location: Remote

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