Country Manager Canada

About The Position The Canada Country Manager will be responsible for leading and scaling the COROS business in Canada, with full ownership of sales, marketing, and market strategy. This role is both strategic and hands-on, balancing long-term brand and channel development with day-to-day execution across wholesale, retail, events, athletes, and marketing programs. The ideal candidate understands the Canadian outdoor and endurance landscape deeply, is commercially sharp, and is comfortable operating with autonomy while collaborating closely with global teams. The Canada Country Manager will also work in close partnership with COROS’ Canadian distribution partner, serving as a strategic, on-the-ground extension of the global team. This role ensures strong alignment between COROS’ global strategy and local execution across sales, marketing, retail, and community initiatives. Your Playground Market Ownership & Strategy Own the overall performance of the Canadian market, including revenue growth, brand presence, and long-term market development. Develop and execute an annual go-to-market plan aligned with global priorities and local opportunities. Serve as the primary point of contact for all COROS activity in Canada, internally and externally. Sales & Channel Management Lead wholesale and specialty retail strategy across Canada, including account acquisition, growth, and retention. Build and manage relationships with key retail partners, buying groups, and strategic accounts. Forecast demand, manage sell-in and sell-through performance, and provide clear reporting on market health and opportunities. Collaborate with global sales, operations, and supply chain teams to ensure product availability and strong execution. Marketing & Brand Execution Lead all Canadian marketing initiatives, including campaigns, retail activations, events, athlete partnerships, and community engagement. Manage local athlete, creator, and ambassador relationships, ensuring alignment with COROS brand values and global guidelines. Execute product launches, seasonal campaigns, and storytelling initiatives tailored to the Canadian audience. Work closely with global brand and product marketing teams to localize messaging while maintaining brand consistency. Distributor Partnership & Alignment Act as the primary COROS point of contact for the Canadian distribution partner, fostering a collaborative, transparent, and performance-driven relationship. Partner closely with the distributor to align on sales targets, forecasting, marketing priorities, and retail execution. Ensure COROS brand standards, positioning, and go-to-market strategies are consistently and accurately represented in the Canadian market. Support the distributor with product education, retail training, launch execution, and field-level insights. Identify gaps or opportunities in execution and work proactively with the distributor and internal COROS teams to address them. Provide regular feedback and reporting to global leadership on distributor performance, market dynamics, and growth opportunities. Retail & Community Presence Support in-store execution through training, merchandising, demos, and education programs. Represent COROS at key Canadian races, events, and industry moments. Build authentic connections within Canada’s endurance and outdoor communities, ensuring COROS remains credible and relevant. Cross-Functional Collaboration Partner with global teams across sales, marketing, product, and customer support to align priorities and solve market-specific challenges. Provide clear market feedback on products, competitors, pricing, and consumer trends. Operate with a high level of ownership, accountability, and communication in a fast-growing, global organization. What You Bring To The Starting Line 5+ years of experience in sales, marketing, or general market management within the outdoor, run, or sporting goods industry. Deep understanding of the Canadian outdoor and runn…

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