Commercial Sales Operations Manager - U.S. Lubricants

POSITION SUMMARY This role is responsible for leading and managing the commercial operations function for U.S. Lubricants (USL), combining sales operations, pipeline management, inside sales leadership, customer growth, and back-office sales support. This role is responsible for improving sales execution, CRM discipline, opportunity conversion, and cross-functional coordination to help USL meet or exceed revenue and profitability goals established in the strategic plan and annual budget. This role is located on -site in Appleton, WI, working on-site Monday - Thursday and optional remote work on Fridays as business needs allow. JOB RESPONSIBILITIES Lead, manage, and continuously improve USL commercial operations, including sales processes, pipeline governance, CRM administration, reporting, and back-office sales support. Lead and support the inside sales function, establishing goals, activity standards, service expectations, and performance measures that drive profitable growth. Generate and develop sales opportunities through inbound lead follow-up, outbound calls and emails, dormant-account reactivation, and targeted prospecting. Manage lead qualification, assignment, follow-up, and conversion processes to ensure opportunities move efficiently through the sales funnel. Own pipeline management and forecasting support, including opportunity-stage discipline, aging analysis, next-step follow-up, and identification of stalled or at-risk opportunities. Maintain accurate and complete CRM records, including accounts, contacts, activities, tasks, opportunities, lead sources, and customer development plans. Develop dashboards, reports, and commercial insights that provide sales leadership with visibility into pipeline health, activity, conversion, customer growth, and business risks. Oversee and support OEM, strategic-account, and new-customer setup processes, coordinating required information and handoffs across Sales, Customer Experience, Finance, Supply Chain, Marketing, and other functions. Provide field sales and customers with timely, accurate information regarding products, availability, pricing, applications, promotions, and delivery expectations. Partner with sales leadership and field sales representatives to develop opportunities and structure proposals that support revenue, gross-margin, and return-on-investment objectives. Manage assigned house accounts and customer-development initiatives, using a consultative sales approach to retain customers, expand product penetration, recover lost business, and identify new opportunities. Support quote, order, and customer follow-up activities as needed, ensuring accurate records, responsive communication, and a smooth handoff to the appropriate service or sales team. Evaluate the existing and potential customer base to identify whitespace, cross-sell opportunities, inactive accounts, customer attrition, and priority growth targets. Select, implement, administer, and improve sales automation tools, CRM workflows, reports, and other technology used to manage the commercial process. Identify sales-process bottlenecks and implement practical improvements that increase efficiency, accuracy, accountability, and standardization. Develop and maintain sales tools, price sheets, product resources, templates, and other enablement materials that help the sales team engage customers effectively. Coordinate with Marketing on campaigns, promotions, lead-generation programs, and follow-up processes, and provide feedback on lead quality and commercial outcomes. Serve as a liaison between Sales, Customer Experience, Supply Chain, Marketing, Finance, and other support functions to resolve issues and improve the customer experience. Assist with customer complaints or service issues and coordinate appropriate internal resources to achieve timely resolution. Drive adoption of USL’s go-to-market strategy as a Lubrication Solutions Provider. Live our values of High Performance, Caring Relationships,…

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