Category Manager, PFNA, Target

Overview Your primary responsibility is to serve as a snacking category expert at Target and Frito-Lay. As Category Captain for Chips and Multipack, you will lead with objective, data-driven insights that elevates the total snacking aisle — from POG development, assortment architecture, and shelf space allocation to insight development, reporting, and business performance storytelling. You will: Lead end-to-end Category Captaincy for Chips and Multipack at Target, acting as an objective advisor to Target Buyers and delivering POG, assortment, and space strategies grounded in consumer and shopper truth. Own planogram development and management — from data-driven shelf architecture and space allocation recommendations through the full Target POG building and submission process. Serve as a foremost resource on the snacking landscape — synthesizing macro consumer trends, health and wellness shifts, permissible indulgence patterns, emerging segment growth, and competitive dynamics into a forward-looking point of view. Advise across the broader snacks category, identifying white space opportunities, cross-segment dynamics, and assortment gaps that give Target a sustainable competitive advantage in the snacking aisle. Support Store-level POG execution through partnering across Frito’s regional DSD network to identify solutions and foster executional partnerships Your secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior across products, geographies, cohorts, and occasions — driving Target's snacking learning agenda and informing category planning. Responsibilities As a Category Manager within the North American Insights & Intelligence organization, you will serve as the leading voice on snacking at Target and a Category Captaincy lead for the POG-building process. You will be required to: Lead planogram development and manage Target's POG submission process for Chips and Multipack — leveraging AI and automation tools to drive POG-build efficiency and deliver next-level shelf recommendations grounded in shopper and category data. Track and synthesize key trends shaping the snacking landscape — including consumer macro shifts, permissible snacking, on-the-go formats, value tier dynamics, and emerging segment growth — translating these into strategic category guidance and line review recommendations. Develop category reviews and assortment recommendations that reflect a total-category perspective across snack segments, incorporating syndicated data (Circana, NielsenIQ, Panel), shopper insights, and competitive intelligence into a clear, compelling narrative. Develop insight-based reporting, seasonal program assessments, and assortment impact studies that translate performance trends into actionable recommendations Stay ahead of industry developments, retail innovation, AI-enabled category management capabilities, and best practices — continuously building expertise that strengthens Target's position in snacking. Partner cross-functionally with key stakeholders. Compensation and Benefits: The expected compensation range for this position is between $110,700 - $185,250. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. PepsiCo offers a Fixed and Variable Rate (…

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