Category Analyst

JOB DESCRIPTION POSITION : Category Analyst REPORTS TO: Category Manager LOCATION: Sacramento, CA - 95605 SALARY RANGE : $70,000 – $75,000 COMPANY OVERVIEW The Elite Group traces its origins to the founding of Elite Flower in Colombia in 1991. What began as a small rose farm has grown into a diversified global organization recognized for its scale, quality, innovation, and operational excellence. Today, through its business entities worldwide, the Group operates nearly 2,000 hectares of farms, cultivates more than 1,000 floral varieties, and offers 75 diversified product lines. Under the leadership of Juan Carlos Hannaford, The Elite Group has expanded its capabilities in automation, engineering, logistics, research, and sustainability. Through Elite Automated, the Group's specialized maintenance and automation entity, it continues to enhance production efficiency, strengthen its engineering capabilities, and implement advanced automation solutions across its global operations. Beyond floral production, The Elite Group manages complex, time-sensitive supply chains in highly competitive international markets. Its ability to consistently deliver high production volumes while maintaining quality and customer satisfaction has built a reputation for reliability, precision, and operational excellence, supported by strong relationships with international airports and leading global logistics partners. Guided by its commitment to delivering the freshest, highest-quality floral products, The Elite Group places strong emphasis on environmental responsibility, continuous research and innovation, and the advancement of sustainable business practices contributing to a more resilient and sustainable future for the floral, automation, and logistics industries. As part of its continued growth and commitment to delivering fresh, high-quality floral products, The Elite Group is collaborating with a local mass-market retailer to reach consumers through its established retail network. This collaboration combines Elite’s floral expertise and supply chain capabilities with the retailer’s longstanding dedication to product quality, exceptional service, and the communities it serves. POSITION SUMMARY As a Category Analyst, you will collect and analyze research data, interpret findings, and develop actionable recommendations to support category growth and performance. You will also assist in developing promotional marketing plans and provide Category Managers with the insights and analytical support needed to make informed business decisions. This position will be based at the local mass-market retailer’s facilities. Success in this role requires knowledge of retail operations, inventory management, and pricing, along with the ability to develop marketing plans aligned with departmental objectives and organizational goals. KEY RESPONSIBILITIES Category Analysis & Performance Conduct research and analysis to optimize category sales and margin performance Forecast category sales targets and evaluate product placement, assortment, and promotional lift Analyze category performance using key indicators including sales, gross profit, margin, and market share Track consumer behavior, product trends, and competitive activity across markets served Produce weekly category metrics reports and ad hoc analysis as requested Data & Reporting Gather data from internal databases, vendors, manufacturers, and external syndicated sources (e.g., AC Nielsen) Analyze sales data, customer retail scan data, and market performance metrics Write and execute queries to support analytical needs Assortment, Pricing & Shelf Management Analyze item assortments and recommend efficient assortment strategies Evaluate pricing structures and monitor the impact of pricing strategies, competition, and market trends Develop recommendations for promotions, shelf placement, and space allocation Perform shelf management analysis to ensure equitable sales and space perfo…

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