Capabilities LATAM Commercial Capabilities / SRM Manager
General MillsCOMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next. 
 Role Overview The Commercial Capabilities / SRM Manager owns the development and deployment of commercial and financial capabilities that enable sustainable, profitable growth across LATAM. This role combines strong commercial judgment with financial acumen to strengthen the quality of business decisions, improve value creation, and ensure disciplined allocation of resources. The role establishes frameworks, tools, governance, and operating routines that connect customer, channel, distributor, and e-commerce strategies with business-unit financial plans and performance. It partners closely with Finance and cross-functional leaders to translate market opportunities into robust business cases, assess financial trade-offs, and track value realization. The role leads Strategic Revenue Management, Joint Business Planning, Pricing Architecture, Trade Spend Efficiency, CATMAN, Distributor Management, and connected e-commerce Strategy, with accountability for linking these capabilities to revenue, margin, profit, cash, and return-on-investment outcomes. Key Accountabilities Define and execute the Commercial Capabilities roadmap for LATAM, prioritizing initiatives based on strategic fit, business impact, financial value, and market needs. Lead Strategic Revenue Management, including pricing, pack-price architecture, mix, profitability, and commercial value creation; quantify implications for net sales, gross margin, and profit delivery. Own Pricing Architecture standards, governance, price corridors, price ladders, and decision principles across relevant categories, customers, and channels, using financial analysis to evaluate elasticity, price realization, mix, and margin trade-offs. Establish and deploy a Joint Business Planning framework for priority customers and distributors, connecting customer growth plans to financial targets, investment requirements, risks, and measurable value delivery. Lead Trade Spend Efficiency by improving investment governance, transparency, evaluation, compliance, and return on commercial spend; strengthen planning, forecasting, post-event evaluation, and alignment with Finance. Define the framework for Distributor Selection, Scorecards, and Pay-for-Performance, including strategic fit, coverage, execution, financial health and performance, profitability, cash implications, and growth potential. Develop the E-commerce Strategy as an integrated component of the broader commercial strategy, including digital shelf, assortment, pricing, content, availability, conversion, and profitable growth; evaluate channel economics and investment returns. Partner with Finance to develop financial scenarios, business cases, sensitivity analyses, and performance reviews for commercial initiatives; ensure assumptions, risks, and expected benefits are transparent and consistently tracked. Establish performance measures and review routines that monitor revenue, gross margin, trade investment, contribution, and return on investment, enabling timely corrective actions when results deviate from plan. Organization Impact Improves the quality, consistency, and speed of decisions related to pricing, customer plans, trade investments, distributors, shoppers, and e-commerce by integrating commercial insight with financial analysis. Enables more effective allocation of commercial resources toward profitable growth opportunities and strengthens accountability for financial outcomes. Builds scalable capabilities and common standards while allowi…