We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a team of approximately 450 people. Our products are sold through TV (Cable, satellite, Telco’s and OTA’s), our website, OTT, marketplaces, and social media.
We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL)- a publicly listed company in India. The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). VGL Group is a vertical business, having its own manufacturing and sourcing units in India, China, Indonesia, and Thailand.
We believe in supporting our community and protecting the environment with the purpose of Delivering Joy.
Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, the UK, and the Germany for each item sold through all its platforms. Your Purchase Feeds… has current run rate of over 54,000 meals per school day and has provided over 50 million meals to kids in need in US, UK and India until now. Our mission statement embraces the ambitious goal of distributing one million meals each school day to children in need by 2040. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.
We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2030. Our factories in India fully functions on solar power and has Platinum level LEEDS certified factory. Our US buildings are gold level LEEDS certified.
Role: Buyer / Category Manager – GemCraft Studio (DIY - Jewelry Making Supplies)
Shop LC is a leading interactive retailer offering jewelry, beauty, fashion, home décor, and lifestyle products through live television, digital commerce, and mobile platforms. With a mission of Delivering Joy, we combine product discovery, storytelling, and entertainment to create engaging shopping experiences for millions of customers.
About GemCraft Studio
- Shop LC is launching GemCraft Studio, an exciting new DIY jewelry-making platform designed for hobbyists, makers, and professional designers.
- The platform will offer a comprehensive ecosystem of beads, findings, tools, lapidary supplies, and jewelry-making kits, supported by educational content, live demonstrations, and digital tutorials.
- GemCraft Studio aims to become a leading destination for jewelry creators DIY.
About the Role
- We are seeking an entrepreneurial Buyer / Category Manager to build and lead the GemCraft Studio category from the ground up.
- This is a highly strategic and hands-on role responsible for end-to-end category management, including product sourcing, vendor development, assortment planning, and collaboration with merchandising, production, marketing, and digital teams.
- The ideal candidate combines strong merchandising expertise with a passion for jewelry making and craft supplies and thrives in building new product categories.
Key Responsibilities
Category Ownership:
- Build and manage theGemCraftStudio DIYjewelrycategory.
- Develop a comprehensive product assortment strategy.
- Own category revenue, margins, SKU productivity, and inventory planning.
- Identify growth opportunities within the DIY jewelry ecosystem.
Product Sourcing & Vendor Development:
Source and manage products across the DIY jewelry ecosystem:
| |
| Gemstone beads, glass beads, specialty beads, freshwater pearl strands |
| Clasps, ear wires, jump rings, head pins, eye pins, bails, connectors |
| Cabochons, loose gemstones, charms, pendants, chain components |
| Jewelry pliers, wire cutters, bead boards, mandrels, jewelry wire, storage systems |
| Rough gemstones, gemstone cutting tools, polishing equipment, gemstone tumblers |
Product Development:
- Develop DIYjewelrykits and curated bundles for beginners and enthusiasts
- Create exclusive product assortments for TV and digital commerce
- Collaborate with production teams for on-air product demonstrations
Vendor Development & Global Sourcing:
Build and manage vendor partnerships across key global sourcing regions:
- Jaipur– gemstones and beads
- Thailand– silver findings and components
- China– DIY tools andjewelrycomponents
- United States– specialty tools and kits
Vendor identification:
- Vendor identification and onboarding
- Negotiation of pricing and terms
- Ensuring quality and supply consistency
Merchandising & Launch Planning:
- Plan product launches across TV, e-commerce, and livestream platforms
- Develop pricing strategies and promotional bundles
- Collaborate with digital teams to create instructional content and tutorials
Cross-Functional Collaboration:
Partner closely with:
- TV Production Teams
- E-commerce Merchandising
- Marketing & Social Commerce
- Inventory Planning
- Product Education & Training Teams
Market & Competitive Analysis:
- Track trends and monitor the competitive landscape
- Identify opportunities for product innovation and differentiation.
Qualifications
Required:
- 5+ years of experience in merchandising, buying, or product sourcing
- Experience in jewelry making, craft supplies, or gemstone sourcing
- Strong vendor negotiation and sourcing expertise
- Knowledge of jewelry components, beads, findings, or gemstones
- Ability to manage product assortment and inventory planning
Preferred:
- Experience in DIYjewelryor craft retail
- Knowledge of lapidary tools and gemstone materials
- Experience working with international suppliers
- Experience in TV retail or live commerce environments
Key Skills Required:
- Product sourcing
- Category management
- Vendor negotiation
- Assortment planning
- DIY jewelry expertise
- Trend analysis
- Cross-functional collaboration
Success Metrics
Success in this role will be measured by:
- Category revenue growth
- Gross margin performance
- SKU productivity
- Vendor development
- Product innovation
- Repeat customer purchase rate
Physical Requirements
- Prolonged periods of sitting at a desk and in front of a monitor/ computer screen.
- Must be able to lift up to 20 pounds at times with reasonable accommodation.
Why Join Shop LC
- This role offers a unique opportunity to build a new DIY jewelry ecosystem from the ground up through GemCraft Studio.
- You will help shape a platform that blends product innovation, TV storytelling, education, and digital commerce, inspiring creators and jewelry makers around the world.
Benefits:
- 100% Company paid, employee-only medical, dental, vision, and life insurance.
- 4% 401(k) matching
- ME Incentives
- Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays
- Corporate discounts, employee sales, Employee Assistance Program
- Tuition reimbursement and scholarship (for dependents going to college)
- A great work environment, where you will learn, be challenged/ supported and given projects that reflect your interests, and you can own/ take pride in!