Business Area Manager
BATContract Type Permanent Career Level Experienced Professional Functions Marketing Salary Range Competitive salary Why Marketing? We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing. Why BAT? At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year. We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network. Join us at BAT, where purpose meets possibility, and your career story unfolds. A Better Tomorrow Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it. Strategy and Purpose Brand and Innovation Business Area Manager ENGLISH IMPERIAL TOBACCO CANADA - A Member of THE BRITISH AMERICAN TOBACCO GROUP Is evolving at pace - truly like no other organisation. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together! We’re pleased to share an exciting new opening within our Procurement team for the position of Business Area Manager in Edmonton, Canada Role positioning and objectives The role is responsible for delivering commercial and consumer performance for Imperial Tobacco Canada (ITCAN) within a geographical area. This will be accomplished by using outstanding sales, leadership, and interpersonal skills, and leading a team of omnichannel Territory Managers for an assigned geographic area. Your Key Responsibilities Will Include Deliver on financial, volume, market share, and omnichannel growth objectives across the Total Nicotine Category through the implementation of a sustainable Win (Consumer) – Win (Customer) – Win (ITCAN) model with strategic trade partners. Manage all human and financial resources within the assigned omnichannel district to ensure they are deployed efficiently and effectively to achieve and exceed business objectives. Develop and implement omnichannel district plans aligned with local consumer opportunities and national/local Brand and TM&D strategies. Develop an understanding of omnichannel market intelligence, identify district risks and opportunities, and ensure relevant levels of management are informed to support business decisions. Monitor, measure, and manage district objectives by implementing appropriate strategies and actions to drive performance and business results. Lead talent management activities including coaching, career planning, performance management, recruitment support, and the development of direct reports into high-performing sales professionals. Maintain a strong field presence with team members and customers, reviewing performance, providing coaching and support, and fostering a collaborative, high-performance culture focused on achieving business and people objectives. Ensure awareness, training, and implementation of EHS best practices while maintaining safe operations and preventing work-related injuries or accidents. WHAT ARE WE LOOKING FOR? Technical / Functional / Leadership Skills R…