Budtender/marketing manager

Rustik is a beloved Brooklyn establishment operating across three distinct concepts: Rustik Tavern, a neighborhood bar and restaurant serving elevated comfort food since 2008; Rustik @ the Brooklyn Navy Yard, offering breakfast and lunch service; and Rustik Smokes, our cannabis retail venture. We pride ourselves on delivering genuine Brooklyn hospitality, quality products, and memorable experiences across both the hospitality and cannabis sectors. We are seeking a uniquely qualified individual to fill a dual-function role that combines the responsibilities of a Budtender and Marketing Manager across all three Rustik locations. This is a full-time position for a candidate who possesses proven experience in *both* the restaurant and cannabis industries and can seamlessly integrate marketing strategy with front-line customer service. This role is ideal for a creative, self-driven professional who can manage marketing initiatives while on duty as a budtender, handling everything from graphic design and social media to community engagement and brand communication. Key Responsibilities Provide expert guidance and recommendations to customers on cannabis products, strains, and consumption methods, ensuring a personalized and informed shopping experience - Educate consumers on product benefits, effects, and usage while championing responsible consumption - Stay up-to-date on the latest trends, regulations, and product developments in the cannabis industry - Maintain a welcoming, safe, and compliant environment for all customers Sales & Operations- Process transactions accurately through the POS system, ensuring compliance with all regulatory requirements - Assist with inventory management, including receiving shipments, stocking shelves, and maintaining product freshness and quality - Conduct product demonstrations and educational sessions to promote brand awareness - Ensure all cannabis operations comply with applicable state and local regulations Marketing Management (All Brands) Graphic Design & Content Creation Design all visual marketing assets including social media graphics, promotional materials, in-store signage, and digital content - Maintain brand consistency across all Rustik concepts (Rustik Tavern, Rustik Navy Yard, Rustik Smokes) - Create compelling content that resonates with both hospitality and cannabis audiences Social Media & Digital Presence Develop and execute a cohesive social media strategy across all platforms - Manage daily social media posting, engagement, and community management for all Rustik brands - Oversee and update digital listings on platforms such as Weedmaps, Leafly, and restaurant review sites - Monitor social media analytics and adjust strategies to improve engagement and reach Brand Communication & Community Engagement Serve as the head of communication for all things Rustik - Develop and execute promotional campaigns and special events - Build relationships with local businesses, influencers, and community organizations Create and distribute email marketing campaigns and loyalty program communications - Manage content toolkits and engagement strategies for staff education and advocacy Campaign Management. Plan and execute innovative marketing campaigns, promotions, and loyalty program initiatives - Develop a promotional calendar and coordinate seamless execution across locations - Monitor and report on campaign performance and ROI - Ensure all marketing materials comply with cannabis advertising regulations Requirements Experience & Qualifications Must-Have. Proven experience in the cannabis industry (budtending, dispensary operations, or cannabis marketing) Proven experience in the restaurant/hospitality industry(server, manager, or operations role) Graphic design proficiency with experience creating social media assets, promotional materials, and branded content Social media management experience across multiple platforms Excellent communication and customer service skills - Ability to multi…

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