Brand Manager

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace Your role at Clorox: The Clorox Company of Canada is seeking a strategic and results-oriented Brand Manager to support the growth of the GLAD brand in Canada. Reporting to the Studio Leader, this role contributes to brand strategy and is responsible for managing key elements of day-to-day brand and business performance. The Brand Manager supports annual planning, business analysis, portfolio and pricing recommendations, innovation and renovation initiatives, and integrated marketing execution. The role translates consumer, category, customer and financial insights into practical recommendations and works with internal teams and external partners to bring plans to market. The role will oversee an Assistant Marketing Manager, who will support execution of brand initiatives, reporting, and project management. The ideal candidate brings strong brand management fundamentals, analytical and financial acumen, sound marketing judgment, and the ability to manage multiple projects while influencing cross-functional partners. In this role, you will: Brand & Business Management Support delivery of brand objectives, including revenue, volume, market share, brand health and profitability targets. Lead the development of the Annual Operating Brand Plan, volume forecasts across key marketing initiatives and brand business reviews in partnership with the Studio Leader and cross-functional teams. Analyze syndicated, consumer, customer and financial data to explain business performance and volume variances, identify risks and opportunities, and recommend clear actions. Support pricing, promotion, portfolio, assortment and investment recommendations using consumer, market and financial analysis. Manage assigned brand budgets and track spending against approved plans. Integrated Marketing & Brand Activation Lead the execution of assigned integrated marketing programs across national media, digital, retail media, shopper and customer touchpoints. Translate consumer and shopper insights into clear briefs, communication priorities and activation plans. Partner with creative, media, digital, shopper and other agency teams to develop and deliver work that is on strategy, on time and within budget. Manage the adaptation, production and deployment of brand assets across relevant channels, ensuring consistency, quality and timely execution. Collaborate with internal teams to ensure seamless execution across national, retail, and digital channels. Maintain consistent application of brand positioning, visual identity and messaging across programs and channels. Track marketing performance against defined objectives and apply learnings to improve future plans in a holistic way across the marketing funnel and business plan. Innovation, Portfolio & Commercial Execution Lead and manage brand innovation, renovation, packaging or portfolio initiatives from planning through commercialization and post-launch assessment. Develop project recommendations and business cases with guidance from senior marketing leadership. Coordinate cross-functional inputs, timelines, decisions and risks to support effective execution. Partner with Sales and customer teams to support customer engagement, selling materials, shopper programs and customer-specific brand plans. Work with Finance, Supply Chain, R&D, Insights and other partners to resolve issues, identify new brand business opportunities, and deliver business objectives. Collaboration & Marketing Capability Lead and develop the Assistant Marketing Manager, fostering strong brand management capabilities and execution excellence. Provide guidance on project prioritization, analytics, and campaign execution. Build productive rela…

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