Brand Category Manager (Omni-Channel Marketing)
CellaLocation: Boston, MAPosition Type: Full-Time W-2 Contract (Approximately 7-Month Duration, leave coverage)Compensation: $54.00 - $58.00/hour (max)Cella is seeking a Brand/Category Manager to join the Omni-Channel Marketing team for an iconic global footwear and apparel brand. This role offers the opportunity to shape brand perception, lead major strategic product launches, and streamline cross-fun
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ctional operational workflows across key brand initiatives. You will play an integral role in driving product assortments and stewarding budget operations through the end of the fiscal year. Responsibilities:Brand Strategy & Positioning: Develop and execute comprehensive brand strategies aligned with business goals; define brand identity, key messaging, and positioning to resonate deeply with target audiences.Product Assortment & Portfolio Planning: Partner cross-functionally to plan, curate, and optimize product assortments. Analyze consumer behavior, marketplace trends, and competitor dynamics to uncover portfolio opportunities.Go-to-Market & Launch Execution: Spearhead product launches by coordinating closely across marketing, sales, and operations teams to implement cohesive go-to-market strategies that maximize impact.Budget Stewardship & Process Management: Oversee day-to-day budget management and work-in-progress tracking; ensure resource allocation supports strategic priorities with maximum ROI.Operational Leadership & Milestones: Stand up operational processes, establish project roadmaps/workbacks, lead milestone meetings, and ensure cross-functional teams remain aligned and accountable to deadlines.Market Insights & Research: Conduct continuous market research to capture consumer preferences and competitive intelligence, translating data into actionable brand recommendations.Campaigns & Promotions: Plan and roll out high-impact promotional campaigns to elevate brand visibility and accelerate product sell-through.Performance Tracking & Analytics: Monitor brand and category KPIs, measure campaign effectiveness, and deliver data-driven recommendations to leadership.Stakeholder & Vendor Collaboration: Build cross-functional consensus with marketing, product development, and sales teams while maintaining effective communication with external vendors and partners.Qualifications:Experience: Minimum of 5+ years of experience in an operations, finance, or project management role.Software & Budget Acumen: Advanced proficiency in Microsoft Excel and proven, hands-on experience managing and tracking budgets.Operational Excellence: Demonstrated expertise in process design, workflow optimization, milestone management, and holding cross-functional teams accountable to deliverable schedules.Communication Skills: Strong written, verbal, and interpersonal communication skills with an organized, collaborative approach to problem-solving.Bachelor's degree preferred.Prior budget management or operations experience within the footwear, fashion, or retail apparel industry.Background in creative production or complex workflow management.JOBID: 112026-167360#LI-CELLA#LI-AU3#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-ter