B2B Sales Manager
AosomPOSITION SUMMARY The B2B eCommerce & Sales Manager is responsible for driving revenue growth by establishing and expanding the company's B2B eCommerce business, wholesale partnerships, and third-party logistics (3PL) services across the U.S. market. Based at our headquarters in Huntington Beach, CA, this role will develop and execute strategies to grow B2B sales through wholesale customers, distributors, marketplaces, and digital commerce platforms while identifying and closing new business opportunities for the company's fulfillment and logistics services. This position serves as the primary commercial lead for B2B eCommerce, working cross-functionally with Marketing, Operations, Supply Chain, Customer Service, and Finance to deliver exceptional customer experience, optimize digital sales channels, and build long-term strategic partnerships. The ideal candidate combines strong business development skills with expertise in B2B eCommerce platforms, digital merchandising, account management, and data-driven sales strategy. KEY RESPONSIBILITIES B2B ECOMMERCE STRATEGY & GROWTH Develop and execute the company's B2B eCommerce strategy to achieve revenue, profitability, and customer acquisition goals. Grow sales through wholesale portals, distributor websites, dealer programs, and B2B marketplaces. Identify new sales channels and strategic partnerships to expand market reach. Optimize product assortment, pricing, promotions, and customer experience across all B2B digital channels. Recommend new programs and initiatives that improve customer retention and increase average order value. BUSINESS DEVELOPMENT & 3PL SALES Build and manage a robust pipeline of qualified B2B prospects. Prospect new customers through outbound outreach, networking, referrals, trade shows, and digital lead generation. Own the complete sales cycle from prospecting through contract negotiation and account onboarding. Identify and close opportunities for the company's third-party logistics (3PL), fulfillment, and warehousing services. Develop customized solutions that address customer supply chain and fulfillment needs. Build long-term relationships with strategic accounts to maximize recurring revenue and customer lifetime value. ACCOUNT MANAGEMENT Serve as the primary relationship manager for key wholesale customers, distributors, and B2B partners. Conduct regular business reviews with customers to identify growth opportunities. Negotiate pricing, promotional programs, and annual business plans. Collaborate with customers to improve product assortment, inventory planning, and digital merchandising. DIGITAL COMMERCE MANAGEMENT Manage performance of B2B ordering platforms, wholesale portals, and marketplace accounts. Improve product content, digital shelf execution, search visibility, and conversion rates. Monitor website performance, user experience, and ordering processes to improve customer satisfaction. Partner with Marketing to execute digital campaigns supporting wholesale and business customers. SALES ANALYTICS & PERFORMANCE Own B2B sales forecasts, revenue targets, KPIs, and reporting. Analyze sales performance, customer behavior, and market trends to identify growth opportunities. Develop dashboards and executive reports that measure business performance. Use data-driven insights to improve sales effectiveness and operational efficiency. CROSS-FUNCTIONAL COLLABORATION Partner closely with Marketing, Supply Chain, Operations, Finance, and Customer Service to ensure excellent customer support. Coordinate inventory planning and fulfillment strategies to support customer demand. Assist with new product launches, promotional planning, and channel expansion initiatives. Help streamline internal processes that improve the overall B2B customer experience. QUALIFICATIONS EDUCATION & EXPERIENCE Bachelor's degree in Business, Marketing, eCommerce, Supply Chain, or a related field. 3+ years of experience in B2B sales, wholesale eCommerce, or digital commerce. Proven …