AVP, Promo Operations, Planning & Integration

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most trusted companies and one of the country’s most recognized retail brands. Across Canadian Tire Retail, Mark’s, SportChek, Triangle Rewards and Canadian Tire Bank, we are investing in technology, data and talent to create better experiences for Canadians. This is an exciting time to join CTC and help shape how data and AI drive our next chapter of growth. Reporting to the Vice-President, Pricing & Promotions, the AVP, Promo Operations & Integration leads enterprise strategy and operations for print production, distribution and gift-card programmes across Canadian Tire Corporation’s retail banners. The AVP aligns print investment, production and coverage with flyer strategy, promotional calendars and banner priorities to deliver reliable, cost-effective programmes with measurable customer and commercial value. This AVP role also leads cross-functional planning and integration of strategic and operational programs, including True North program management support, enterprise promotional calendar management and project support for emerging initiatives. Working closely with Pricing & Promotion, Marketing, Merchandising, Supply Chain, Store Operations and other cross-functional partners, the AVP will help connect promotional planning with effective customer-facing execution. What you will do Enterprise print and distribution strategy Develop a multi-year print and distribution strategy aligned with customer needs, promotional priorities and the price-value agenda. Lead the effective planning and delivery of flyer and print requirements, balancing customer impact, operational effectiveness, cost and business priorities. Translate banner priorities into production and distribution plans that balance reach, commercial impact, cost and feasibility. Advise senior leaders on print’s role alongside digital and personalized communications. Simplify programmes and modernise capabilities, processes, tools and vendor partnerships to improve enterprise leverage. Flyer and promotional integration Align print and distribution plans with flyer strategy, promotional calendars, major retail events and banner priorities. Partner across functions as promotional guardrails, resource allocation and annual promotional plans are developed. Define accountabilities and handoffs across promotional strategy, flyer development, creative, production and distribution. Partner with Digital, Loyalty and Analytics to coordinate print, digital and targeted communications around a consistent customer value proposition. Partner with Pricing & Promotion and Flyer & Customer Engagement on annual promotional plans, guardrails and resource allocation, ensuring communication requirements are operationally achievable. Establish cross-functional governance and operating rhythms with Marketing, Merchandising, Customer Strategy, Supply Chain, Store Operations and Finance to align priorities, timelines and accountabilities and resolve competing demands. Production and operational excellence Lead print and distribution operations from demand planning and programme set-up through quality assurance and delivery. Set service standards, controls, escalation processes and measures to ensure accurate, timely delivery within quality and cost requirements. Lead contingency planning and resolve supply, capacity, production and distribution risks to critical promotional events. Strengthen planning, production visibility and partner coordination; drive process improvement, automation and innovation. Supports the digital evolution of print programs based on customer insights and analytics. Use financial insights and operational results to track performance, prioritize improvements and adapt execution plans as promotional priorities and business requirements change. Strategic sourcing and partner management Set the sourcing and partner strategy for print, distribution and related servi…

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