Automation Advisor - Canada

Location: Canada - Toronto, ON Pay: $112,300 - 168,410 With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected. Automation Advisor - Canada / National Nationwide Responsibility | All Verticals | Canada Location: Open to candidates in any location or remote. Create a unified national robotics growth engine for Canada while adapting Tennant’s automation strategy to Canadian customers, regions, procurement environments, and operating culture. The Canada National Automation Advisor is the country-wide commercial and market leader for Tennant Robotics across Canada. Unlike a single-vertical specialist, this role spans Retail, Healthcare, Industrial, Building Service Contractors, Transportation, Hospitality, Public Sector, Education, and other strategic markets. The Advisor must balance broad market fluency with the ability to develop complex enterprise opportunities across provinces, languages, channels, and customer types. Market Mission Set and execute the national Canadian robotics strategy across all major customer verticals. Coordinate one coherent market approach across Canadian field sales, strategic accounts, distribution, service, technical, and leadership resources. Build a diversified opportunity portfolio across regions and industries while identifying Canadian adoption barriers and routes to scale. Core Responsibilities Develop and Advance Robotics Opportunities• Build and maintain a focused portfolio of high-potential targets, including new customers, existing Tennant customers not yet using robotics, and installed-base expansion opportunities. Research target organizations, stakeholders, operating environments, business priorities, and automation maturity. Create informed outreach and account-based pursuit strategies with field sales, strategic accounts, channel partners, Marketing, and leadership. Lead Discovery and Solution Development Understand the customer's cleaning operation, labor model, workflow, facility conditions, performancerequirements, and business objectives. Evaluate automation fit, identify readiness risks, and translate customer challenges into clear use cases and measurable outcomes. Design the evaluation pathway, including site assessments, demonstrations, testing, pilots, success criteria, and multi-site validation. Build the Business Case Translate capabilities into operational and financial value, including labor optimization, consistency, safety, datavisibility, service support, and scalability. Develop credible ROI assumptions and adapt the value proposition for operations, facilities, procurement, finance, IT, security, and executive stakeholders. Position automation as a long-term operating capability rather than a stand-alone equipment purchase. Orchestrate the Opportunity Serve as commercial quarterback when designated, maintaining the opportunity strategy, stakeholder map, risks,next actions, and path to decision. Coordinate account teams, technical resources, Customer Success, Service, Product, Engineering, Marketing, Pricing, and executive sponsors. Maintain accurate CRM information and provide a reality-based view of timing, customer commitment, deployment readiness, and deal risk. Canadian Market Leadership Develop working expertise in provincial and national buying environments, major industries, market associations,channel structures, and customer expectations. Adapt messaging, business cases, evaluations, and rollout plans to Canadian operating realities and regional differences. Create field training and vertical playbook…

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