Assortment Optimization Lead

Farmer’s Fridge makes fruits and vegetables accessible and approachable for everyone. We offer a variety of fresh, healthy, ready-to-eat meals and snacks through our fresh food vending machines, wholesale partners, and our office pantry solution — providing chef-curated meals to customers within seconds. Today, we operate a network of Fridges and partner with clients nationwide in high-foot-traffic areas, such as airports, hospitals, universities, and large office buildings — where there is limited accessibility to fresh, healthy, grab-n-go options. We care deeply about what we’re creating and aspire to make sure our customers feel that through every touchpoint. This shows up in many ways across the business. We are committed to prioritizing food safety, we are passionate about product quality, we value our employees, we champion the best idea no matter where it comes from, and we’re committed to making an overall positive impact as we scale. About this Role: We're seeking an analytical, commercially minded, and execution-obsessed Assortment Optimization Lead to join our growing Channel Strategy team. In this role, you will turn our menu strategy into the best possible performance in every fridge: what goes in each fridge, how it's laid out, and when it changes. Your mandate is to optimize net product margin per slot across our network of more than 2,000 smart fridges while also supporting assortment strategy at our retail locations. This is a high-ownership role. The Channel Strategy leadership team sets the menu strategy: what earns a spot on the menu, the job each product plays, how many slots each category gets, and what we charge. You will own how that strategy plays out fridge by fridge and at each retail account, making assortment and merchandising decisions within those guardrails and telling us when the guardrails need to change. The bulk of the work sits in our fridge channel: because we own the fridge end to end, you'll make the call, measure it, and adjust as needed. This role requires someone who cares as much about a single slot as about the model behind it. You'll run and improve slot optimization models that decide what goes in every slot, project the impact of a change before we make it, and find the slots that aren't earning their place. Our food is fresh, so a slot that doesn't sell costs us twice: in lost sales and in waste. What You’ll Do… Decide what goes on the shelf. This is the heart of the role. You will run and continuously improve the optimization models that decide which products enter each fridge and how many slots each one earns, maximizing net product margin within the menu strategy. That includes deciding which fridges and slots a new item launches into and what it replaces. Before any assortment change goes live, you will model its projected margin, sales, and waste impact; afterward, you will measure results against the projection, explain the gap, and improve the model. Own fridge merchandising. From product placement, facings, and adjacencies across our fridge configurations, including digital (website, app) and physical environments. You will build our point of view on how layout shapes what customers buy, and turn it into planogram rules that scale across the network. Recommend when changes happen. Own the execution of our rotation calendar and planogram reset waves: which slots swap in each wave, when rotational/LTO products enter and exit, and how changes are sequenced so we can read their impact. You will partner with Procurement, Operations and Demand Planning teams so every reset lands cleanly in the market. Find the slots that aren't earning, and fix them. Partner with Demand Planning to establish sell-through and waste targets across the assortment, then track performance across the network. When a slot misses, diagnose why: the wrong product, the wrong placement, stockouts, waste, or local demand. Then act on what you find through cross-f…

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