Associate Marketing Manager US

ABOUT GREENSTONE Greenstone Meats is a leading North American producer and marketer of premium grass-fed beef and lamb. With a portfolio spanning owned brands and private label programs across retail and foodservice, we partner with some of the most recognized retailers in the United States and Canada. As we accelerate our transition to a demand-led growth model, we are building a marketing and commercial capability that matches our ambition and this role is at the center of that build in the US market. THE OPPORTUNITY The US market represents our highest growth opportunity with the growth of the grass-fed beef category and a premium brand portfolio that is still in its early stages of building consumer demand. Until now, the US market has had no dedicated marketing resource. This role changes that. The Associate Marketing Manager for the United States is responsible for bringing the Greenstone Meats brand to life in the US market: building consumer demand, executing innovation launches, developing the tools Sales needs to win at retail and foodservice, and partnering with the Commercial Strategy Manager to translate consumer and market intelligence into action. This is a role for someone who is equally comfortable developing and implementing a brand campaign, managing an innovation timeline and mining consumer insights. Someone who understands the US retail landscape, has a genuine curiosity about consumers, and is energized by the pace and ambiguity of a lean, fast-moving commercial environment. WHAT YOU WILL DO Brand Execution and Marketing Calendar Manage the marketing calendar for owned brands ensuring all brand activations are planned, briefed, and delivered on time Develop consumer-facing marketing content across relevant channels: digital, in-store, foodservice, and trade, in partnership with the agency and the Marketing Director Manage the day-to-day agency relationship for US market activations: briefing, feedback, timelines, and delivery Ensure brand execution in the US market is consistent with the brand positioning and visual identity established for each brand Monitor US market trends and competitive activity and bring relevant observations to the team proactively Innovation Commercialization Support the commercialization of new products for the US market Own the Packaging Development phase end-to-end, briefing design partners, managing revision cycles, coordinating regulatory and QA reviews, and ensuring production-ready files are delivered on time Coordinate with Sales, Supply Chain, and Production to ensure new products arrive in market with the right tools, materials, and customer support Track innovation performance post-launch and feed learnings back into the pipeline Sales Support and Customer-Facing Tools Develop marketing inputs for US customer conversations: brand sell sheets, promotional mechanics, category fact sheets, and product-specific content that Sales can use in front of buyers Partner with the Commercial Strategy Manager to ensure all customer-facing tools are grounded in consumer and category data Support the development of marketing materials for US foodservice customers: operator-facing content, culinary positioning, and channel-specific tools for fine dining and casual dining accounts Manage all US POS materials and marketing collateral, ensuring materials are current and on-brand Support digital shelf content management and retailer media coordination for key US accounts, ensuring product content is accurate, compelling, and optimized for each platform Consumer Insights Application Develop familiarity with the company’s data ecosystem (Circana, Numerator, etc.) and learn to pull and interpret data relevant to the US market Apply consumer and shopper research to US brand and campaign decisions, connecting what consumers care about to how we show up in market Partner with the Commercial Strategy Manager on US consumer insights initiatives including custom research and shopper behavior…

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