Associate Director, Strategic Marketing - BioPharma & CRO Solutions
Cell Signaling Technology, IncWho We Are: Cell Signaling Technology (CST) is a different kind of life sciences company, one founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological innovation, and scientific rigor for over 20 years. We consistently provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery. Helping researchers find new solutions is our main mission every day, but it's not our only mission. We're also dedicated to helping identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership with local communities, while seeking to minimize their environmental impact. That's why we joined 1% for the Planet as its first life science member, and have committed to achieving net-zero emissions by 2029. The Role: The Associate Director, Strategic Marketing – BioPharma & CRO Solutions will lead, manage, and expand CST's antibody-based product portfolio and services for industry segments, including BioPharma and service providers such as CROs. Leading a team of two — a Product Manager and a Product Marketing Manager — this role owns the strategy, roadmap, and commercialization of CST's custom and customized services, including conjugation, mass spec services, format and buffer customization, and antibody discovery and engineering, and builds the business case for expanding into new custom capabilities. Working closely with CST's Custom Solutions Lead, and drawing on hands-on experience with antibody-based products and services in an industry setting, you'll translate deep segment and customer knowledge into differentiated messaging, sales enablement, and go-to-market execution tailored to the workflows, regulatory context, and procurement models unique to BioPharma and CRO buyers. Reports To: Senior Director of Strategic Marketing Team: Leads a team of two — a Product Manager and a Product Marketing Manager — and partners closely with the Custom Solutions Lead Segments Covered: BioPharma and CRO (Contract Research Organization) customers What You'll do: Market Strategy & Intelligence Develop a deep understanding of the BioPharma and CRO customer segments, quantifying segment size, growth drivers, and technology trends Architect and execute a market research strategy — voice-of-customer interviews, surveys, advisory boards — to generate actionable insights that directly guide portfolio investment Team Leadership Lead, coach, and develop a team of two — a Product Manager and a Product Marketing Manager — setting clear goals and priorities, and fostering close collaboration with the Custom Solutions Lead to keep portfolio strategy and custom services execution tightly aligned Portfolio Strategy & Expansion Manage, expand, and maintain the roadmap for CST's antibody-based product portfolio supporting BioPharma discovery and clinical applications — spanning modality, workflow, platform, and disease area — building the business case for new portfolio additions Own the end-to-end strategy, roadmap, and commercialization of CST's custom and customized services — conjugation, mass spec services, format/buffer customization, and custom antibody discovery and engineering — in partnership with the Custom Solutions Lead Build and present data-driven business cases for expanding into new custom capabilities Define pricing, contracting, and tiered service models appropriate for BioPharma and CRO buyers Partner cross-functionally to ensure product supply and custom service capacity, SLAs, and delivery standards meet BioPharma and CRO expectations Value Proposition Development Own positioning and messaging of CST's reagent portfolio for BioPharma and CRO buyers, translating product value into propositions that resonate with these audiences' workflows and priorities Develop segment-specific value propo…