Associate, Brand Marketing- Product Experience
Nestlé USAFoods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. POSITION SUMMARY Associate, Product Experience (PX), you help shape how the brand is experienced through product, packaging, innovation, and value delivery. By leveraging holistic consumer, category, and competitive understanding, you support innovation and renovation initiatives, product and packaging superiority efforts, and launch execution that strengthen the brand across first and second moments of truth. Working closely with both the brand Consumer Experience (CX) team, cross-functional partners, you help ensure brand experiences, product performance, and business objectives come together to deliver meaningful consumer impact and sustainable growth. KEY RESPONSIBILITIES Consumer, Category, and Customer (3C) Understanding Execute consumer and shopper insight activities to support innovation and in-market delivery, leveraging holistic consumer, category, customer, and competitive understanding to inform business decisions. Support product and consumer research activities, translating insights into actionable recommendations that inform business reviews and forecasting. Partner with Manager & Consumer Experience (CX) to translate category and customer understanding into executional outputs. Innovation & Renovation Execute pipeline delivery activities across front end innovation (FEI), scoping, concept development, and market readiness aligned with defined innovation & renovation strategies. Execute development of concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches, relaunches, and product changes. Coordinate day-to-day innovation management activities to ensure execution against timelines, deliverables, and business objectives. Support integration of the innovation pipeline monitoring forecast assumptions, performance metrics, and opportunities to optimize, scale, fix, or swap initiatives. Own delivery of launch readiness activities, including input for commercial selling materials, launch tools, product related eContent, and customer execution plans in partnership with Commercial Development teams. Execute and support renovation initiatives across product, formulation, and packaging changes to strengthen product superiority, design to value opportunities, and enhance the consumer experience. Unrivaled Superiority for Product & Packaging Execute the development and execution of packaging and product experience initiatives aligned to brand ensuring a superior consumer experience across key moments of truth. Implement packaging design, execute visual identity application, product claims, and production delivery activities, partnering with cross-functional teams to bring product and packaging experiences to market. Partner with Legal, Regulatory, R&D, Supply Chain, and Brand teams to support claims development, compliance processes, feasibility assessments, and execution readiness, ensuring packaging meets regulatory requirements and product truth standards. Support delivery of Smart Label and build consumer trust and transparency with packaging-dri…