Assistant Store Manager/Manager-Bilingual in English and Chinese
Top ToyWho are we? TOP TOY is a retail brand specializing in collectible toys, blind boxes, and pop culture merchandise. The brand focuses on trendy, designer toys and aims to create a unique shopping experience for young consumers. TOP TOY is part of the MINISO Group, a global lifestyle retail company, and operates as its dedicated toy retail concept. Job Summary: This role serves as a leader on the sales floor, helping to motivate and develop team members while ensuring operational excellence and consistent execution of company initiatives. The ideal candidate is customer focused, highly organized, results driven, and passionate about building high performing teams while creating memorable customer experiences. The work location is: 1 American Dream Wy, East Rutherford, NJ 07073 The position is expected to lead by example, support talent development, drive key performance indicators, and serve as Manager on Duty when necessary to ensure the store consistently achieves its business objectives. Essential Job Functions: Leadership & Talent Development 1. Support the team in recruiting, hiring, onboarding, training, and developing a high performing store team. 2. Lead, coach, and motivate store employees to achieve individual and team performance goals. 3. Provide ongoing coaching, recognition, and accountability to support associate development and engagement. 4. Assist with performance conversations, training initiatives, and development planning. 5. Foster a positive, inclusive, and customer focused culture that reflects Top Toy’s mission and values. 6. Lead by example through professionalism, integrity, enthusiasm, and strong customer engagement. 7. Oversee store inventory, sales reports, and coordination with other teams. 8. Others Sales & Business Performance 1. Support the team in achieving and exceeding store sales goals and key performance indicators (KPIs), including sales, conversion, average transaction value, units per transaction, membership enrollment, and customer satisfaction. 2. Drive customer engagement through active selling, product recommendations, and personalized service. 3. Promote and support membership program enrollment to strengthen customer loyalty and retention. 4. Help analyze business trends and identify opportunities to improve sales performance and operational execution. 5. Ensure associates understand and actively contribute to achieving store goals and business objectives. 6. Support execution of action plans designed to improve store performance and customer engagement. Customer Experience 1. Deliver and champion an exceptional customer experience that exceeds expectations. 2. Create an engaging, welcoming, and energetic environment for customers and associates. 3. Ensure customers receive knowledgeable product recommendations and outstanding service. 4. Resolve customer concerns professionally and effectively while escalating issues when appropriate. 5. Promote a customer first culture focused on creating memorable experiences. Operations & Inventory Management 1. Support daily store operations, including opening and closing procedures, shipment processing, replenishment, inventory management, and operational execution. 2. Help maintain inventory accuracy through proper stockroom organization, shipment processing, cycle counts, and inventory controls. 3. Manage damages, returns, transfers, and inventory discrepancies according to company procedures. 4. Assist with administrative responsibilities, including scheduling, payroll support, reporting, and operational compliance. 5. Ensure the store remains organized, clean, safe, and operationally ready at all times. 6. Support execution of company initiatives, promotional events, and product launches. Visual Merchandising & Brand Standards 1. Assist in maintaining visual merchandising standards and ensuring merchandise presentation aligns with company expectations. 2. Communicate merchandising opportunities, customer feedback, and operational ins…