Area Manager - Multi-Unit Gas Station / Liquor Store Operations

Job Summary Royals Liquor is seeking an experienced Area Manager to oversee four retail locations across the St. Louis metropolitan area and Metro East, including three liquor stores and one gas station/convenience store with on-site restaurant operations. The Area Manager is responsible for the overall performance, profitability, and operational consistency of the assigned locations. This role directly leads and develops the General Managers, monitors financial and operational results, oversees staffing and inventory strategy, manages key vendor relationships, supports local marketing efforts, and ensures each location operates safely, efficiently, and in compliance with company standards and applicable regulations. This is a hands-on multi-unit leadership role for someone who can move comfortably between strategic business management and practical store operations. The Area Manager is expected to understand what is happening within each location and be on-location three to four days per week, identify opportunities and problems early, establish clear expectations for General Managers, and drive accountability for results. Responsibilities Lead and support the General Managers across four locations, including three liquor stores and one gas station/convenience store with restaurant operations. Oversee overall store performance, operational consistency, customer experience, cleanliness, safety, and execution. Monitor sales, labor, expenses, margins, inventory, and other key business metrics, and take action when performance is off target. Partner with ownership on budgeting, forecasting, sales goals, and expense-management priorities. Oversee ordering, inventory levels, shrink, waste, product availability, and inventory accuracy. Manage key vendor, distributor, service-provider, and supplier relationships. Support local marketing, promotions, merchandising, signage, and other sales-driving initiatives. Recruit, hire, coach, and develop General Managers and other key store leadership roles. Ensure stores maintain appropriate staffing levels and that managers effectively handle scheduling, performance, attendance, and employee relations. Provide operational oversight of fuel, convenience retail, restaurant/foodservice, alcohol, tobacco/vaping, lottery, and other regulated categories. Ensure compliance with company policies, responsible-sales requirements, safety standards, licensing requirements, and applicable regulations. Monitor cash controls, loss prevention, theft, fraud, and other asset-protection risks. Visit stores regularly to identify issues, reinforce standards, support leaders, and drive accountability for results. Serve as the primary escalation point for significant store-level operational, staffing, vendor, customer, or compliance issues. Identify opportunities to improve profitability, efficiency, customer experience, and overall business performance across the area. Experience Required: 5+ years of retail, convenience-store, gas station, restaurant, or related operational leadership experience. Previous experience directly managing Store Managers, General Managers, or multiple retail locations. Demonstrated experience managing business performance, including sales, labor, expenses, inventory, and operational metrics. Experience with hiring, coaching, performance management, and employee development. Strong understanding of store operations, inventory management, merchandising, and customer service. Ability to analyze financial and operational information and translate it into practical action. Strong organizational, communication, prioritization, and problem-solving skills. Comfortable operating independently in a small-business environment. Proficiency with basic business technology, including email, spreadsheets, reporting tools, and Microsoft Office or equivalent applications. Valid driver's license, legally required automobile insurance, and reliable personal transportation for regular business travel (3-4 d…

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