Ad Operations Specialist

Full-Time | Hybrid | Annual Salary: $50,000-$60,000 CAD Location: Hybrid workplace (at least 3 days in the office) About the Role Lodestar Digital is looking for an Ad Operations Specialist who is analytical, detail-oriented, and passionate about digital advertising. This role is ideal for someone with hands-on experience managing digital ad operations, trafficking campaigns, implementing tracking, and monitoring campaign performance across multiple advertising platforms. If you are technically minded, comfortable working with advertising platforms and campaign data, and thrive in a fast-paced, collaborative agency environment, we would love to hear from you. Key Responsibilities Set up, traffic, launch, and manage digital advertising campaigns through Google Ad Manager 360 and various programmatic DSPs Manage programmatic campaign execution, including campaign setup, targeting, creative implementation, budget allocation, pacing, and delivery monitoring Manage and optimize remnant advertising campaigns to maximize available inventory, fill rates, and advertising revenue Monitor campaign delivery, pacing, budgets, impressions, and inventory utilization to ensure campaigns meet client and business objectives Manage advertising tags, pixels, conversion tracking, and other technical implementations across digital advertising platforms Generate campaign reports, analyze delivery and performance data, and communicate relevant insights to internal teams Maintain accurate campaign documentation, trafficking records, and internal processes Support testing initiatives, including audience segmentation, creative formats, messaging, and landing pages Collaborate closely with designers, content creators, and account teams to execute effective campaigns Stay up to date on industry trends, platform updates, and emerging tools or technologies Qualifications Strong understanding of digital advertising operations, including campaign setup, trafficking, implementation, and delivery Hands-on experience with Google Ad Manager 360 (GAM 360), including campaign setup, line items, creative management, targeting, inventory management, and delivery troubleshooting Experience working with programmatic demand-side platforms (DSPs), including Perion, StackAdapt, Simpli.fi, The Trade Desk, or similar platforms Solid understanding of digital advertising formats, including display, video, native, rich media, and programmatic advertising Familiarity with direct-sold advertising, programmatic campaigns, and remnant inventory management Strong proficiency in Microsoft Excel and/or Google Sheets, including working with formulas, filters, pivot tables, and large datasets Confidence working with campaign budgets, delivery metrics, pacing, and performance reports High attention to detail and strong organizational skills, with a focus on accuracy and quality assurance Excellent time management and the ability to manage multiple campaigns, priorities, and deadlines simultaneously Proactive problem-solver with the ability to investigate technical issues and identify solutions Experience using tools such as Slack, Google Workspace, and project management platforms Skills and Experience 2+ years of experience in digital advertising, ad operations, campaign trafficking, or a related field Experience managing and implementing digital advertising campaigns in an agency, publisher, or in-house environment Experience working with Google Ad Manager (GAM), including campaign setup, line items, creative management, targeting, and delivery troubleshooting Experience working with programmatic advertising platforms and demand-side platforms (DSPs) Understanding of digital advertising formats, specifications, creative requirements, and ad serving processes Working knowledge of HTML5, JavaScript, and third-party ad tags, with the ability to troubleshoot implementation issues Experience with tracking technologies, including Google Tag Manager, pixels, UTM parameters, and conversion tr…

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