Account Director, Corporate Reputation (Supply Chain & Logistics)
MikeWorldWideAccount Director, Corporate Reputation
Are you a seasoned PR professional with deep experience in supply chain, logistics, transportation or infrastructure communications who consistently drives results and wows clients? Do you enjoy building big, creative ideas and seeing them come to fruition? Do you prefer a team where everyone has an opportunity to speak up, take ownership, and work directly
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with high-profile clients?
MikeWorldWide (MWW) has an exciting opportunity for an Account Director to join our growing Supply Chain, Logistics & Infrastructure practice within the Corporate Reputation team, based in our New York City office (or Remote). This role will support leading B2B companies across supply chain, logistics, transportation, industrial technology, and infrastructure, while helping expand one of the agency's strategic growth areas.
The ideal candidate is highly proactive with high-touch client relations skills – and someone who works well across all disciplines. We're particularly interested in someone who brings direct experience in these industries, established relationships with the reporters who cover them, and a strong understanding of the trends shaping the future of supply chains and logistics.
We’re looking for someone who constantly brings strategic and proactive ideas to clients and instills confidence in their ability to lead the business and counsel senior level executives. Someone who is a real self-starter and incredibly organized, with a proven track record of executing flawless communications programs. Someone who has the ability to teach and impart their skills, creativity, energy, and expertise to junior staff.
Beyond managing existing business, this individual will play an important role in continuing to help grow the practice, bringing industry knowledge, creative storytelling and an entrepreneurial mindset to new business opportunities.
Primary Responsibilities:
• Serve as the primary, day-to-day client contact; anticipate client needs and prepare in advance, troubleshooting clients’ problems as they arise; ensure that all accounts are strategically on target with client business objectives
• Lead account team strategy sessions and brainstorms and the corresponding development, planning and execution of client media strategies
• Develop and execute proactive earned media strategies for clients across supply chain, logistics, transportation, industrial technology and infrastructure, translating complex industry topics into compelling stories for trade and national business media
• Manage multiple projects from concept to completion on time and within budget
• Proactively respond to and facilitate client requests – interacting with senior level colleagues and delegating work to junior team members when needed
• Act as representatives of MWW’s values and core principles reflected in how they help grow and engage with all team members and clients
• Proactively generate award-winning ideas and opportunities to support client objectives
• Maintain solid relationships with top-tier media and drive results for strategic media programs, with particular emphasis on cultivating and leveraging relationships with journalists covering supply chain, logistics, transportation, manufacturing, and related industries
• Moderate media interviews and lead media training for C-level executives; oversee creation of media briefs, key messages and talking points; initiate implementation of media events such as press conferences, briefings and media tours; serve as the on-site agency contact for clients’ events
• Demonstrate excellent writing skills – press releases, creative pitches, media audits and reporting, strategic recommendations, briefing documents, etc.
• Take a leadership role in new business proposal development alongside senior team members and work with appropriate agency resources and account teams to identify and secure incremental business opportunities, including helping identify prospective clients