Sr. Manager, Advertising Operations
FanaticsWhat You'll Do:
Campaign Delivery & Pacing
- Manage the day-to-day execution of the full campaign lifecycle: trafficking, creative QC, tags/pixels, implementation, pacing, optimizations, and delivery.
- Monitor KPIs, budgets, and pacing; flag risks early and partner with Sales/Account Management to prevent under-delivery or overspend.
- Maintain and enhance pacing and delivery dashboards; collaborate with Analytics/Product to investigate data discrepancies and ensure accuracy.
Vendor & Offsite Supply Coordination
- Support relationships with external vendors and supply partners (DSPs, SSPs, exchanges, measurement/verification partners).
- Ensure offsite supply meets quality standards, delivery expectations, and SLAs.
- Assist with vendor performance reviews and identify issues that require escalation.
- Contribute to price/fee discussions or platform evaluations as needed.
Offshore / Distributed Resource Support
- Coordinate workflow and communication with offshore or remote teams responsible for trafficking, QA, and reporting tasks.
- Ensure clarity in roles, responsibilities, and hand-offs between in-house and offshore contributors.
- Provide feedback and monitor performance to ensure consistency and operational accuracy.
Operational Process & Quality Controls
- Follow and help refine SOPs, escalation protocols, and QA checkpoints.
- Handle tag/pixel management, discrepancy resolution (1st/3rd-party), and creative spec compliance.
- Maintain operational health dashboards (delivery, pacing drift, vendor performance, tickets).
- Ensure measurement and data integrity across campaigns.
Cross-Functional Collaboration
- Partner with Sales, Ad Product, Product, Analytics, and Finance on campaign hand-offs, inventory checks, technical feasibility, and pricing alignment.
- Support strategic or complex deals through accurate setup and handling of unique technical requirements.
- Act as a point of escalation for campaign delivery issues or vendor troubleshooting.
Team Support & Development
- Mentor and support specialists/traffickers on campaign operations and QA best practices.
- Assist with training, onboarding, and capacity planning, including coordination with offshore resources.
- Contribute to a team culture of quality, accountability, and continuous improvement.
Operational Optimization & Continuous Improvement
- Identify inefficiencies or workflow bottlenecks and propose solutions that improve speed, accuracy, or scale.
- Stay informed on ad tech trends, privacy changes, measurement shifts, and creative/format updates that impact operations.
- Recommend new tools or enhancements that improve operational quality and delivery outcomes.
What We're Looking For:
- ~5–7+ years of experience in ad operations, campaign management, or trafficking, with some leadership or mentoring responsibility.
- Strong working knowledge of ad serving systems, tags/pixels, DSPs, SSPs, exchanges, and measurement/verification tools.
- Experience using SQL and working with large datasets (Snowflake or similar) for reporting, troubleshooting, and performance insights.
- Familiarity with vendor/supply partners or offsite/programmatic supply workflows.
- Experience collaborating with offshore or distributed teams.
- Strong operational discipline: QA, trafficking workflows, discrepancy resolution, delivery troubleshooting.
- Excellent cross-functional communication and stakeholder management skills.
- Strong analytical capabilities and comfort with dashboards, KPIs, and campaign diagnostics.
- Ability to multitask, prioritize under pressure, and maintain high execution standards.
Preferred Qualifications:
- Experience in commerce media, sports media, or environments with both direct + programmatic inventory.
- Background handling large campaign budgets or high-volume delivery environments.
- Familiarity with video/CTV/OTT/live-event ad formats.
- Exposure to scaling ad ops technology or workflow automation tools.
- Understanding of privacy/identity/cookieless developments and their operational impact.
- Bonus: Experience helping design automated data workflows or dashboards in Snowflake.
Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments.
The salary range for this position is $150,000 to $175,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.