Sr. Buyer, Video and Programmatic Media

About the Role

The Senior Buyer position is an opportunity for an experienced candidate to take the next step in a responsibility at a fast-growing company that has the highest standards of talent, fun, and client success.  The ideal candidate demonstrates great critical thinking, strong detail-orientation, solid understanding of the national linear television landscape, and phenomenal media outlet management.  Their role will play a pivotal part in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts. 

Responsibilities of a Sr. Buyer, Video and Programmatic Media - National Video Investment: 

• National Traditional media strategy & thought leadership:  

• Act as a subject matter expert for National Television (Broadcast, Cable, Syndication etc.) by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends 

• Support higher level, cross-functional marketing strategy projects by providing deep media expertise 

• Develop and execute media strategies and negotiation approaches aligned with client growth goals 

• Understand and find synergies across network partners and media channels (Broadcast, Cable, Programmatic, CTV) within the client mix in partnership with other team members 

• Support the cross-functional marketing team by providing insights and expertise about the role video/audio can play in delivering client goals 

• Video management & execution  

• Lead day-to-day buy negotiations, execution and stewardship for video investments within an assigned set of clients, including: 

• Assist planning team to develop thoughtful strategic media recommendations that meet buy spec parameters such as budget, flighting, performance KPIs and partner considerations 

• Provide insights that will help planning team develop detailed national media recommendations that meet buy spec parameters such as budget, flighting, delivery, unit length splits and other criteria 

• Maintain productive relationships with national media partners and their sales representatives, keeping up to date on media developments and changes in the landscape 

• Work with Ovative cross-functional team to review client business performance and adjust buy approaches based on findings 

• Pull regular reporting and analyze data to inform appropriate optimizations 

• Manage media invoice reconciliation, including importing electronic invoices, matching them to ordered schedules, troubleshooting discrepancies, securing any needed makegoods, and reconciling creative traffic rotations 

• Regularly report budgets and delivery for client reporting, including actualizing after invoice reconciliation and posting 

• Work with partners to gather post-buys and ensure that clients receive all owed delivery 

• Send traffic instructions and creative assets to network partners 

• Custom analysis, reporting and insights 

• Internal Agency and client relationship management: 

• Work to achieve program objectives and KPIs, proactively raise concerns as well as provide potential solutions 

• Provide inputs to develop client communication and as appropriate, presenting those materials to the internal agency team and/or client 

• Effectively manage & grow client relationship and establish trust and credibility 

• Recruit, train and manage new Ovative team members 

• Align with the agency culture of open communication and 360-degree feedback 

• Maintain collaborative relationships across cross-functional agency teams 

Requirements: 

• 3+ years of experience directly responsible for national traditional media buying 

• Great communication and client management skills 

• Proven track record of success driving positive results through traditional channels 

• Proven mastery of the following:  

• National TV media buying 

• Ability to provide pricing estimates utilizing SQAD and/or industry intel 

• External partner management 

Preferred 

• Strong understanding of digital channels 

• Previous experience in performance marketing, retail, eCommerce, etc. 

• STRATA/Freewheel media buying system, including invoice reconciliation 

• Familiarity with local television/radio and regional buying is a plus, but not