Senior Manager, Marketing & Sales Operations

Position: Senior Manager, Marketing & Sales Operations

Reports to: Director of Global Marketing

Department: Sales & Marketing

Overview

Aitech Systems is seeking a highly capable Senior Manager of Marketing & Sales Operations Manager who thrives at the intersection of marketing systems, sales processes, and go-to-market (GTM) execution. This hybrid role will lead marketing automation, the growth of our tech stack, the maturity of our indirect/direct sales funnel, and data integrity.

Responsibilities

Marketing Operations & Automation

• Lead marketing operations initiatives, including email marketing, nurture, automation, and lead scoring.
• Report and influence KPIs including demand generation, pipeline impact, and ROI.
• Own the marketing technology stack (Salesforce, Pardot, ABM, analytics, attribution, enrichment, etc.), ensuring seamless integration with sales systems.
• Champion marketing and sales performance by building dashboards to improve customer service and surface insights to empower decision making.
• Evaluate and implement new funnel processes that increase efficiency, customer insights, and improve cross-team collaboration.

Integrated Marketing

• Support marketing teams to design and execute global integrated marketing programs ensuring consistency
• Measure and report on campaign performance, tracking awareness, engagement, demand generation, and pipeline impact by company, persona, and region.
• Align campaign execution with customer communications, product launches, trade shows, PR, and digital demand programs.
• Plan and execute local trade shows in India, coordinating with sales and product teams to ensure brand consistency, lead capture, and measurable ROI.
• Support the execution of transactional communications (e.g., automated confirmations, system notifications, customer updates) to ensure compliance and seamless customer experience across regions.

Sales Operations & GTM Strategy

• Analyze and provide insights around pipeline health, sales productivity, processes, and revenue trends that improve win rates and help us scale.
• Own lead management and opportunity lifecycle processes to ensure a seamless marketing-to-sales handoff.
• Lead forecasting processes across teams and regions to drive accuracy, accountability, and confidence in pipeline visibility.
• Build and maintain dashboards and reporting frameworks that provide real-time visibility into bookings, pipeline, and performance against targets.
• Ensure sales teams have the tools, training, and resources needed to succeed by partnering closely with Sales Enablement and cross-functional teams.

Qualifications

• 10+ years in marketing operations, sales/revenue operations in B2B environments.
• Deep expertise in CRM platforms (Salesforce or equivalent), including admin-level
• Proven track record of leading marketing operations strategy and execution in B2B, preferably in technology or aerospace/defense industries.
• Demonstrated expertise in marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, or equivalent).
• Experience with lead scoring, funnel management, and attribution models.

Preferred Additional Skills

• Experience working in global, matrixed organizations.
• Familiarity with revenue forecasting and pipeline analytics.
• Experience with vendor management and contract negotiation skills.
• Strong project management skills with the ability to drive cross-functional change.
• Excellent communication, leadership, and stakeholder management abilities.
• Experience building and leading a global team is preferred.