Marketing Operations Specialist, Consultant - MBR & Playbook Analyst

​​Your Role​

The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes. The MBR & Playbook Marketing Analyst, Consultant reports to the Sr. Manager of Digital & Measurement and serves as the day-to-day data and insights lead for the Monthly Business Review (MBR) and nine quarterly playbooks. This role partners with Line of Business Marketing partners (MBPs) and the Measurement & Insights team to ensure analyses are grounded in timely, accurate data and translated into clear, decision-ready narratives. The Analyst coordinates data inputs, shapes insight led storylines, and delivers consistent, executive ready measurement and insights that highlight what changed, why it matters, and what actions should follow.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

​​Your Work

​In this role, you will:​

• Coordinate the measurement and insights operating cadence for the Monthly MBR and quarterly playbooks, including timelines, dependency tracking, and delivery quality, in close partnership with MBPs
• Partner with the Measurement and Insights analysts to translate dashboards and findings into clear, executive‑ready storylines, including what changed, why it matters, and implications for discussion
• Develop draft, decision‑ready narratives and visuals summarizing wins, risks, headwinds, and opportunities for the Monthly MBR and playbooks
• Triage and coordinate follow‑up responses from GMs and teams, partnering with MBPs and the appropriate analytics owners to ensure timely, accurate, and consistent responses
• Apply strong quality control across metrics, definitions, and narrative claims to ensure alignment between data and story across MBR materials and playbooks
• Facilitate cross‑functional alignment by supporting working sessions, documenting decisions, tracking action items, and proactively surfacing risks and tradeoffs for MBP awareness
• Enable executive readout preparation by helping MBPs refine narrative flow, tighten headlines, and ensure materials are positioned for effective leadership discussion
• Operate with strong judgment and initiative, proactively identifying insights, patterns, or implications beyond what is explicitly requested and surfacing them for MBP and leadership consideration

Your Knowledge and Experience​ 

• Requires a bachelor’s degree or equivalent experience
• Requires at least 7 years of experience in marketing analytics, performance reporting, business operations analytics, consulting, or related roles
• Requires strong ability to manage multiple workstreams, stakeholders, timelines, and dependencies in a matrixed organization 
• Requires experience developing business review materials (monthly/quarterly) including summaries, visuals, and discussion-ready insights for leadership
• Requires advanced proficiency in Excel, PowerPoint, and workflow systems like Adobe Workfront and Smartsheet; familiarity with BI tools (e.g., Tableau, Power BI) to interpret dashboards and validate outputs
• Experience in health insurance or other regulated industries, with the ability to navigate compliance-driven environments, strongly preferred
• Strong experience working with analytics outputs (dashboards, reports, analyses) and translating them into clear, concise, executive ready narratives, strongly preferred
• High attention to detail with rigorous quality checking data, metrics, and narrative claims to ensure accuracy, consistency, and credibility
• Excellent written and verbal communication skills, with the ability to synthesize complex information and support leaders in telling a cohesive story
• Collaborative, proactive working style with the confidence to raise questions, surface insights, and partner effectively with senior marketing and analytics leaders

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Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.