Lead Marketing Technology Operations Manager

About the Position

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

This role serves as the hands-on technical owner and sole system administrator for HubSpot and the broader top-of-funnel marketing operations ecosystem. While maintaining accountability for traditional Marketing Operations functions (campaign operations, funnel management, attribution, and performance measurement), this role is primarily responsible for the architecture, configuration, automation, data integrity, and integration of HubSpot to support both product-led and sales-led growth motions. This position designs and builds scalable lifecycle automation, lead and PQL routing, scoring models, attribution frameworks, and cross-system data flows, acting as the system of record and technical authority for all marketing and growth automation.

Responsibilities

• Acts as the sole HubSpot administrator and technical owner, responsible for system architecture, configuration, security, governance, and release management across all marketing, growth, and lifecycle use cases.
• Designs, builds, and maintains end-to-end lifecycle automation, including lead, PQL, MQL, and opportunity routing, scoring models, deduplication, enrichment, and handoff logic between Marketing, Product, and Sales.
• Architects and implements a comprehensive attribution and funnel measurement framework, including Original vs. Current source tracking, multi-touch attribution, conversion instrumentation, and revenue reporting.
• Partners with Growth, Digital, Web, Product, RevOps, and Data teams to design the technical systems and data flows that support PLG onboarding, in-app engagement, trial conversion, and sales-assisted journeys.
• Leads the hands-on configuration and integration of marketing and growth platforms (HubSpot, Pendo, product analytics, data warehouse, enrichment, orchestration, and engagement tools), including workflow automation, APIs, sync rules, and error handling.
• Builds and maintains advanced automation and orchestration, including event-driven triggers, behavioral segmentation, audience creation, and personalized journey execution across email, in-app, and sales engagement surfaces.
• Establishes and enforces data governance, lifecycle standards, and system documentation, ensuring compliance with privacy regulations, audit readiness, and operational consistency across GTM platforms.

Who We’re Looking For

• Bachelor's degree (or international equivalent) or equivalent experience, required
• Degree in Marketing, Business, Communications, or related field, required.
• Master's degree (or international equivalent), preferred
• 9+ years of related experience, required.
• 12+ years of related experience, preferred.
• Expert-level, hands-on HubSpot administration, including object model design, workflow automation, scoring, routing, attribution, integrations, and lifecycle governance.
• Deep understanding of Marketing Operations and Revenue Operations processes, including campaign operations, funnel management, conversion optimization, and pipeline attribution across PLG and sales-led motions.
• Strong systems architecture and data fluency, including experience with event-based tracking, CDPs, reverse ETL, CRM syncs, identity resolution, and analytics pipelines.
• Ability to translate GTM strategy into scalable automation, data models, and system design, not just reporting or process documentation.
• Proven experience owning complex, business-critical platforms as a single-threaded technical authority.
• Strong collaboration and communication skills with the ability to work effectively with Marketing, Sales, Product, RevOps, Data Engineering, and executive stakeholders.
• Knowledge of compliance, data privacy, and governance best practices with the ability to implement them directly in system configuration and automation.
• Exceptional problem-solving skills with a bias toward root-cause analysis, system reliability, and operational scalability.
• Ability to travel less than 5% of the time.
• Must be 18 years of age or older.
• Must successfully complete pre-employment screening process, as required.
• Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

• Work from anywhere – Thryv is a Remote First company!
• Competitive medical, dental, and vision plans, plus a wellness program with added incentives
• 401(k) savings plan with company match and employee stock purchase plan
• Continuing education benefits with tuition assistance programs
• One week of paid time off at the end of the year, in addition to our standard paid time off policy.

Who We Are

At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

We support businesses across the U.S. and our team members are located across the country, and internationally.  We operate as a work from anywhere company and believe this allows us to be more productive.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Thryv Core Values:

• Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.
• Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask.
• Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.
• Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.
• DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).
• Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.
• Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act.  This includes doing the right thing, even when no one is looking.  Think five years out or think for the long play.

Find out more at corporate.thryv.com/careers/

Belonging at Thryv

We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization. 

We strive to ensure our work environment reflects diversity, fairness, and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.

Requisition Detail and Process

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.

Pay Transparency

The base salary for this position is $102k to $137k USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

Our Commitment to Equal Opportunity

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.

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